Cadillac

Cadillac South Korea Sales Increase 37 Percent In July 2019

Cadillac South Korea sales increased 37 percent to 202 units in July 2019 compared to July 2018.

Individual model sales performance was as follows:

Cadillac ATS sales increased 28.57 percent to 18 units
- The vehicle has been discontinued and is being replaced by the all-new Cadillac CT5 and Cadillac CT4
Cadillac CT6 sales decreased 44.23 percent to 29 units
Cadillac CTS sales increased 118.18 percent to 24 units
- The vehicle has been discontinued and is being replaced by the all-new Cadillac CT5 on the low end and Cadillac CT6 on the high end
Cadillac Escalade sales increased 115.79 percent to 41 units
Cadillac XT5 sales increased 76.47 percent to 90 units
Cadillac XT4 sales have not yet commenced in Korea
The Cadillac XTS and Escalade ESV are not offered in South Korea

In the first seven months of 2019, Cadillac South Korea sales increased 6 percent to 1,050 units.

Sales Results - July 2019 - South Korea - Cadillac

MODEL	JUL 2019 / JUL 2018	JULY 2019	JULY 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
ATS	+28.57%	18	14	-27.27%	56	77
CT6	-44.23%	29	52	-7.01%	345	371
CTS	+118.18%	24	11	+48.89%	134	90
ESCALADE	+115.79%	41	19	+35.07%	181	134
XT5	+76.47%	90	51	+5.36%	334	317
CADILLAC TOTAL	+37.41%	202	147	+6.17%	1,050	989

The Cadillac Society Take

Cadillac South Korea sales had an excellent July, achieving the highest growth rate during 2019, with an increase of 37.41 percent year-over-year. These positive results were obtained thanks to the fact that four of the five models that Cadillac offers in Korea registered double-digit increases in sales volume during the month, led by the CTS and the Escalade – both of which doubled their sales. For its part, the XT5 also had an outstanding month and strengthens its position as Cadillac’s best-selling model.

Meanwhile, the CT6 was the only model that saw sales volume decrease significantly, which could be caused by decreased availability in the Korean market.

About The Numbers

All percent change figures compared to Cadillac South Korea July 2018 sales, except when noted
South Korea sales figures reflect actual vehicle registrations rather than wholesales