Cadillac XT4 sales decreased in the United States, Canada, and Mexico during the second quarter of 2024.
Cadillac XT4 Sales - Q2 2024 - United States
In the United States, Cadillac XT4 deliveries totaled 5,154 units in Q2 2024, a decrease of about 10 percent compared to 5,734 units sold in Q2 2023.In the first six months of the year, XT4 sales decreased about 20 percent to 10,033 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| XT4 | -10.11% | 5,154 | 5,734 | -19.78% | 10,033 | 12,507 |
Cadillac XT4 Sales - Q2 2024 - Canada
In Canada, Cadillac XT4 deliveries totaled 1,224 units in Q2 2024, a decrease of about 9 percent compared to 1,350 units sold in Q2 2023.In the first six months of the year, XT4 sales decreased about 17 percent to 1,996 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| XT4 | -9.33% | 1,224 | 1,350 | -16.90% | 1,996 | 2,402 |
Cadillac XT4 Sales - Q2 2024 - Mexico
In Mexico, Cadillac XT4 deliveries totaled 29 units in Q2 2024, a decrease of about 45 percent compared to 53 units sold in Q2 2023.In the first six months of the year, XT4 sales decreased about 68 percent to 30 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| XT4 | -45.28% | 29 | 53 | -68.42% | 30 | 95 |
Competitive Sales Comparison (USA)
Cadillac XT4 sales kept the compact luxury crossover solidly in seventh place during the second quarter of 2024, placing toward the lower quarter in its segment of 11 entries thanks to its 10 percent decrease to 5,154 units.
The Lexus NX continued to lead the segment despite a five percent slip to 17,520 deliveries. The Acura RDX slotted into the runner-up position, up 13 percent to 10,017 units, followed by the Buick Envision (see running Buick Envision sales) in third with a 36 percent drop to 8,657 units. The Audi Q3 held down fourth place, showing a 46 percent growth to 7,395 units. Fifth place went to the Lincoln Corsair (see running Lincoln Corsair sales), up 17 percent to 6,563 units, outperforming the BMW X1 in sixth, which was also up 39 percent to 5,605 units, ahead of the XT4. All other segment contenders accounted for less than 5,000 sales on an individual basis.
Sales Numbers - Luxury C-Segment Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| LEXUS NX | -5.21% | 17,520 | 18,482 | 25% | 26% | +1.77% | 34,639 | 34,038 |
| ACURA RDX | +12.98% | 10,017 | 8,866 | 14% | 13% | +28.45% | 20,134 | 15,675 |
| BUICK ENVISION | -35.81% | 8,657 | 13,486 | 12% | 19% | -20.69% | 21,860 | 27,563 |
| AUDI Q3 | +45.86% | 7,395 | 5,070 | 11% | 7% | +60.46% | 14,321 | 8,925 |
| LINCOLN CORSAIR | +17.03% | 6,563 | 5,608 | 9% | 8% | +33.41% | 12,849 | 9,631 |
| BMW X1 | +39.01% | 5,605 | 4,032 | 8% | 6% | +61.28% | 11,617 | 7,203 |
| CADILLAC XT4 | -10.11% | 5,154 | 5,734 | 7% | 8% | -19.78% | 10,033 | 12,507 |
| MERCEDES-BENZ GLA-CLASS | -11.28% | 4,499 | 5,071 | 6% | 7% | -27.63% | 6,746 | 9,321 |
| MERCEDES-BENZ GLB-CLASS | -3.71% | 3,476 | 3,610 | 5% | 5% | +14.28% | 9,042 | 7,912 |
| BMW X2 | +1,325.38% | 898 | 63 | 1% | 0% | +934.04% | 1,458 | 141 |
| TOTAL | -0.34% | 69,784 | 70,022 | +7.36% | 142,699 | 132,916 |
In terms of segment share, the XT4 accounted for seven percent, down one percentage point year-over-year. The NX maintained its lead with a 25 percent share, also down one percentage point, while the RDX increased one percentage point to 14 percent. The Envision captured 12 percent, dropping seven percentage points, and the Q3 secured 11 percent, up three percentage points. The Corsair held nine percent, up on percentage point, while all other contenders accounted for seven percent share or less.
The XT4 shares the E2 Platform with its corporate cousin, the Envision. If we combined Cadillac XT4 sales and those of the Envision, then Cadillac parent, General Motors, earns 18 percent segment share, putting it solidly into second place in the segment.
Sales Numbers - GM Luxury C-Segment Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| BUICK ENVISION | -35.81% | 8,657 | 13,486 | -20.69% | 21,860 | 27,563 |
| CADILLAC XT4 | -10.11% | 5,154 | 5,734 | -19.78% | 10,033 | 12,507 |
| TOTAL | -28.14% | 13,811 | 19,220 | -20.41% | 31,893 | 40,070 |
Combining two Mercedes-Benz offerings, the GLA-Class and GLB-Class, grants the automaker 7,975 sales for an 11 percent segment share.
Sales Numbers - MBZ Luxury C-Segment Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| MERCEDES-BENZ GLA-CLASS | -11.28% | 4,499 | 5,071 | -27.63% | 6,746 | 9,321 |
| MERCEDES-BENZ GLB-CLASS | -3.71% | 3,476 | 3,610 | +14.28% | 9,042 | 7,912 |
| TOTAL | -8.13% | 7,975 | 8,681 | -8.39% | 15,788 | 17,233 |
Finally, the BMW entries, the X1 and X2, combine for 6,503 deliveries for an eight percent segment share.
Sales Numbers - BMW Luxury C-Segment Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| BMW X1 | +39.01% | 5,605 | 4,032 | +61.28% | 11,617 | 7,203 |
| BMW X2 | +1,325.38% | 898 | 63 | +934.04% | 1,458 | 141 |
| TOTAL | +58.80% | 6,503 | 4,095 | +78.04% | 13,075 | 7,344 |
Sales of luxury C-segment crossovers held steady with 69,784 deliveries during Q2 2024, meaning Cadillac XT4 sales underperformed the segment average.
The Cadillac Society Take
The notable downturn in Cadillac XT4 sales during Q2 2024 are a bit surprising considering the luxury crossover recently underwent a midcycle refresh that made it substantially more competitive in the space. However, the XT4 faces tough competition from the likes of Lexus and Acura.
The midcycle refresh signals that Cadillac is interested in continuing to sell the XT4 for some time to come, despite Cadillac’s push for electrification. In that regard, the all-electric Cadillac Optiq is on its way to eventually replace the Cadillac XT4.
It’s worth noting that the 2025 Cadillac XT4, which carries over largely unchanged from the refreshed 2024 model, could soon become a hot commodity. While production of the luxury crossover, which takes place at the Cadillac Fairfax plant in Kansas, is underway after a minor delay, the XT4 will likely become scarce during the 2025 calendar year. That’s because XT4 production will be temporarily halted next year as the facility is retooled to support production of the next-generation Chevy Bolt EV, which is on track for a 2026 model year launch. The XT4 will be produced alongside the Bolt when retooling is finished at Fairfax, though it’s possible that sales numbers will reflect decreased production in the near coming quarters.
About The Numbers
- All percent change figures compared to Cadillac XT4 sales in Q2 2023, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- Cadillac sales results for Q2 2024
John
This one has me puzzled, this segment is growing due to demand, in my area anyway, dealers can’t keep enough of them on the lot. Makes wonder if Cadillac is able to produce higher volumes of XT4 units or if there’s something missing that customers look for.