U.S. Cadillac Sales In The Red During The Fourth Quarter Of 2025

Cadillac sales in the United States decreased 17 percent to 40,886 units during the fourth quarter of 2025.

Individual model sales performance was as follows:

Cadillac CT4 sales increased 18.5 percent to 1,550 units
Cadillac CT5 sales increased 13.51 percent to 4,393 units
Internal combustion-powered Cadillac Escalade sales increased 5 percent to 13,659 units
- Both the regular-length Escalade and Escalade ESV sales are included in this line item
Cadillac Escalade IQ sales increased 211.2 percent to 2,085 units
Cadillac Lyriq sales decreased 46.25 percent to 4,345 units
Cadillac Optiq sales totaled 2,361 units
Cadillac Vistiq sales totaled 2,210 units
Cadillac XT4 sales decreased 92.79 percent to 484 units
Cadillac XT5 sales decreased 27.76 percent to 6,204 units
Cadillac XT6 sales decreased 47.43 percent to 3,595 units

During the complete 2025 calendar year, U.S. Cadillac sales increased 8.3 percent to 173,515 units.

Sales Results - Q4 2025 - USA - Cadillac

MODEL	Q4 2025 / Q4 2024	Q4 2025	Q4 2024	YTD 2025 / YTD 2024	YTD 2025	YTD 2024
CT4	+18.50%	1,550	1,308	-9.54%	5,616	6,208
CT5	+13.51%	4,393	3,870	+11.44%	16,561	14,861
ESCALADE	+5.00%	13,659	13,009	+20.40%	49,366	41,001
ESCALADE IQ	+211.20%	2,085	670	+1,111.19%	8,115	670
LYRIQ	-46.25%	4,345	8,084	-26.16%	20,971	28,402
OPTIQ	*	2,361	*	*	12,187	0
VISTIQ	*	2,210	*	*	7,879	0
XT4	-92.79%	484	6,717	-50.64%	11,058	22,405
XT5	-27.76%	6,204	8,588	-6.55%	24,702	26,432
XT6	-47.43%	3,595	6,838	-15.65%	17,060	20,225
CADILLAC TOTAL	-16.70%	40,886	49,084	+8.31%	173,515	160,204

The Cadillac Society Take

After a streak of five consecutive quarters of growth, Cadillac sales suffered their first contraction in nearly a year and a half during the fourth quarter of 2025. The drop interrupts the luxury marque’s growth and sets a discouraging precedent for its next-generation battery electric product line, which had had been driving this growth.

The decline in Cadillac sales during Q4 was driven by expected drops in volume stemming from the discontinued Cadillac XT4, as well as a reduction in sales of the brand’s battery electric crossover portfolio, which suffered a massive volume contraction due to the cessation of U.S. federal tax credits for BEVs. Among these, the Cadillac Lyriq was hit the hardest, as sales were halved by 3,739 units year-over-year. Additionally, the Cadillac Optiq lost the momentum it had built up in previous quarters.

Meanwhile, the internal combustion-powered Cadillac Escalade continued its strong sales performance with a healthy five percent increase. The iconic full-size luxury SUV continued to be the best-selling model for Cadillac and within its segment. Similarly, the Escalade IQ saw sales grow to over 2,000 units during the quarter, achieving the luxury marque’s highest growth. The Cadillac CT4 and CT5 sedan lineup also performed well during the quarter with healthy double-digit increases.