Cadillac sales in the United States decreased 17 percent to 40,886 units during the fourth quarter of 2025.
Individual model sales performance was as follows:
- Cadillac CT4 sales increased 18.5 percent to 1,550 units
- Cadillac CT5 sales increased 13.51 percent to 4,393 units
- Internal combustion-powered Cadillac Escalade sales increased 5 percent to 13,659 units
- Both the regular-length Escalade and Escalade ESV sales are included in this line item
- Cadillac Escalade IQ sales increased 211.2 percent to 2,085 units
- Cadillac Lyriq sales decreased 46.25 percent to 4,345 units
- Cadillac Optiq sales totaled 2,361 units
- Cadillac Vistiq sales totaled 2,210 units
- Cadillac XT4 sales decreased 92.79 percent to 484 units
- Cadillac XT5 sales decreased 27.76 percent to 6,204 units
- Cadillac XT6 sales decreased 47.43 percent to 3,595 units
During the complete 2025 calendar year, U.S. Cadillac sales increased 8.3 percent to 173,515 units.
Sales Results - Q4 2025 - USA - Cadillac
| MODEL | Q4 2025 / Q4 2024 | Q4 2025 | Q4 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| CT4 | +18.50% | 1,550 | 1,308 | -9.54% | 5,616 | 6,208 |
| CT5 | +13.51% | 4,393 | 3,870 | +11.44% | 16,561 | 14,861 |
| ESCALADE | +5.00% | 13,659 | 13,009 | +20.40% | 49,366 | 41,001 |
| ESCALADE IQ | +211.20% | 2,085 | 670 | +1,111.19% | 8,115 | 670 |
| LYRIQ | -46.25% | 4,345 | 8,084 | -26.16% | 20,971 | 28,402 |
| OPTIQ | * | 2,361 | * | * | 12,187 | 0 |
| VISTIQ | * | 2,210 | * | * | 7,879 | 0 |
| XT4 | -92.79% | 484 | 6,717 | -50.64% | 11,058 | 22,405 |
| XT5 | -27.76% | 6,204 | 8,588 | -6.55% | 24,702 | 26,432 |
| XT6 | -47.43% | 3,595 | 6,838 | -15.65% | 17,060 | 20,225 |
| CADILLAC TOTAL | -16.70% | 40,886 | 49,084 | +8.31% | 173,515 | 160,204 |
The Cadillac Society Take
After a streak of five consecutive quarters of growth, Cadillac sales suffered their first contraction in nearly a year and a half during the fourth quarter of 2025. The drop interrupts the luxury marque’s growth and sets a discouraging precedent for its next-generation battery electric product line, which had had been driving this growth.
The decline in Cadillac sales during Q4 was driven by expected drops in volume stemming from the discontinued Cadillac XT4, as well as a reduction in sales of the brand’s battery electric crossover portfolio, which suffered a massive volume contraction due to the cessation of U.S. federal tax credits for BEVs. Among these, the Cadillac Lyriq was hit the hardest, as sales were halved by 3,739 units year-over-year. Additionally, the Cadillac Optiq lost the momentum it had built up in previous quarters.
Meanwhile, the internal combustion-powered Cadillac Escalade continued its strong sales performance with a healthy five percent increase. The iconic full-size luxury SUV continued to be the best-selling model for Cadillac and within its segment. Similarly, the Escalade IQ saw sales grow to over 2,000 units during the quarter, achieving the luxury marque’s highest growth. The Cadillac CT4 and CT5 sedan lineup also performed well during the quarter with healthy double-digit increases.
About The Numbers
- All percent change figures compared to U.S. Cadillac sales for Q4 2024, unless noted otherwise
Further Reading & Sales Reporting
- Cadillac news
- Running Cadillac salesresults
Frank Ricciardi
It really is not difficult to figure this out…Cadillac doesn’t promote anything but EVs. Not everybody wants an electric car. I drive an XT6, recently someone stopped me in a parking lot and said, “that’s beautiful car. What is it? The same thing happened when we had our CT6. Cadillac builds great cars, but they do a terrible job of promoting them. Advertising works! Note to Cadillac Management, spend some money on advertising and your products will sell.
Steve
Read my reply, Steve H.
Corey
They need to add ICE options to the VISTIQ and OPTIQ, etc! We don’t want EVs! Can’t road trip in them at all. The XT4 needs 300 HP to separate it from the Envision. The XT5 design from China needs to be brought here. The XTS, CT6 need to come back. There’s only a few GM vehicles that have a household name. There should’ve been no reason to change the XT6 name to the VISTIQ….
Chris Cummings
This! ^^^^^
Splash
Maybe some of you should drive an electric Cadillac before you judge it…powerful and beautiful…and it is nice that I can pull into my garage everyday and fill it up. The only criticism I have is that there is NO variety with colors…everything today is silver, black, or white…there is a bland world in the auto market…the price of cars make many models out of reach…also, the accessories you may want for your car…touch up paint…a little tube $36…my plastic liriq decal at rear of car had to be replaced…$115. My opinion…make some models for all buyers…some with little options to ones for those who can splurge. You leave a lot of buyers out when everything you make costs over $50,000.
Rgd
Want to increase sales ? Build real Cadillacs, ice full size cars, Cadillac is in much need of a halo car. Coupes,convertibles,get away from evs no one wants. In much need of stylish cars.
Steve
Duh!!! I say the same thing Build what Consumers WANT, not what Mary Barra (DEO) has No Clue, it is all about Profits and Lining her $23,000,000,00 Salary!!! Huh.
Gloria
I guess a lot of you haven’t driven an electric car…I wouldn’t trade it for anything…the power and beauty of my Liriq is outstanding…the problem we now have is a government which doesn’t believe in preserving our environment…so let’s get rid of all incentives that help consumers.
Steve
The Problem with Cadillac is simply, Mary Barra (CEO), trying to “Boost” the Investors GM Stock Price and pay Dividends