The Cadillac V-Series.R looks great in any color, but it looks particularly dashing with its unique pink livery. The race car already debuted with a pink-to-black gradient earlier this year at Circuit of the Americas for Pink Cadillac Day, and it will wear the colors again at the forthcoming race at Road Atlanta, this time in support of the fight against breast cancer.
Fan feedback for the unique paint scheme was overwhelmingly positive, prompting the luxury marque to run its pink scheme again. This time, it will decorate the No. 01 Cadillac V-Series.R for the 2024 Petit Le Mans, which is the final race of the IMSA season, in support of the American Cancer Society.
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Up front, the No. 01 V-Series.R features a pink hood and front end, which bleeds into black graphics along the doors that create a sense of forward motion even while the vehicle is standing still. The race car’s rear end is blacked out, right down to its spoiler and rear fin.
In addition to running the pink-and-black paint scheme, Cadillac parent, General Motors, pledges that it will donate $5 to the American Cancer Society’s Making Strides Against Breast Cancer campaign each time its post is shared to fans’ Instagram stories with the hashtag #WeDriveFor. The automaker will cap the donation at $170,000.
The No. 01 V-Series.R, which competes in the GTP division, is shared between Sebastien Bourdais and Renger van der Zande with occasional help from Scott Dixon and Alex Palou for longer endurance races. The team is currently third in the 2024 IMSA WeatherTech SportsCar championship, and won earlier this year at the Grand Prix of Long Beach.
The 2024 Motul Petit Le Mans at Road Atlanta is scheduled to conclude on Saturday, October 12th, 2024.
Fans of the V-Series.R and simulation racing can download the pink livery on Forza Motorsport. Cadillac collaborated with Forza, a popular racing video game franchise available on Xbox and PC, to make the pink V-Series.R available in-game.
