Cadillac’s parent company, General Motors, may drop its trademark filings for Cadillac Symboliq and Cadillac Optiq. The trademark filings were originally believed to be destined for a pair of future Cadillac electric vehicles.
The trademark filings may be dropped as a result of inaction on the part of General Motors. The Cadillac Optiq trademark filings currently have a status of “Abandoned – Failure To Respond Or Late Response,” while the Cadillac Symboliq trademark filings currently have a status of “Notification of non-final action emailed.”
Both the Cadillac Optiq and Cadillac Symboliq names fall in line with the luxury marque’s latest electric vehicle naming conventions, which add the “iq” suffix to the end of each model name. The latest conventions are applied to the upcoming Cadillac Celestiq flagship luxury sedan, as well as the recently revealed Cadillac Lyriq luxury crossover. The new naming convention is a substitute for the XT# and CT# naming conventions in place for models like the Cadillac XT4, XT5, XT6, CT4, and CT5.
| Trademark | Trademark Office | Serial Number | Filing Date | Goods and Services | Status |
|---|---|---|---|---|---|
| Cadillac Celestiq | USPTO | 90065072 | July 21, 2020 | Motor land vehicles, namely, automobiles | Notice of allowance issued, pending Statement of Use |
| Celestiq | USPTO | 90064951 | July 21, 2020 | Motor land vehicles, namely, automobiles | Notice of allowance issued, pending Statement of Use |
| Cadillac Optiq | USPTO | 90065317 | July 21, 2020 | Motor land vehicles, namely, automobiles | Abandoned-Failure To Respond Or Late Response |
| Optiq | USPTO | 90065282 | July 21, 2020 | Motor land vehicles, namely, automobiles | Abandoned-Failure To Respond Or Late Response |
| Cadillac Symboliq | USPTO | 90065451 | July 21, 2020 | Motor land vehicles, namely, automobiles | Notification of non-final action emailed |
| Symboliq | USPTO | 90065419 | July 21, 2020 | Motor land vehicles, namely, automobiles | Notification of non-final action emailed |
As a reminder, Cadillac will launch at least five all-electric models by the 2025 calendar year, two of which are already known – the Cadillac Lyriq, and the Cadillac Celestiq. The remaining three models were originally considered candidates for the Cadillac Optiq and Cadillac Symboliq trademark filings, with possible model types including a new compact crossover that slots in below the Lyriq, a new three-row crossover that slots in above the Lyriq, and a full-sized SUV that is believed to be an electrified variant of the Cadillac Escalade SUV.
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Ted P.
Perhaps the Symboliq and Optiq names will be repurposed for future Hyundai Ioniq stablemates.
Quick Silver 1
Please can we just have names that aren’t somebody’s pie in the sky jumble. How about Eldorado, DeVille or anything not ending in “iq”. I didn’t realize GM was testing our “IQ” on it’s bland a$$ new models.
Maybe we should all move to China so we can get a sedan instead of a box on box blob SUV/CUV.
Greg
Quick Silver:
Heritage names need to stay in the past. Ask Lincoln.
Ya. Move to China. They seem to like Cadillacs a lot more tham Americans do.
Greg Sucks
That’s because Cadillac is a crap brand that makes crap vehicles who is owned by a company with no spine that caters to the chinese
Chris Cummings
Using the XXXXiq name format after Hyundai was already using it (Ioniq) is just bad optiqs.