Cadillac Mexico Sales Decrease 1 Percent In August 2020

Cadillac Mexico sales decreased 1 percent to 75 units in August 2020 compared to August 2019.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 66.67 percent to 1 units
- The vehicle has been discontinued and is being replaced by the CT4 on the low end and CT5 on the high end
Cadillac CTS sales were flat at 1 units
- The vehicle has been discontinued and is being replaced indirectly by the CT5 on the low end
Cadillac CT4 sales have not yet commenced in Mexico
Cadillac CT5 sales have not yet commenced in Mexico
Cadillac Escalade sales decreased 17.24 percent to 24 units
Cadillac XT4 sales increased 44.44 percent to 39 units
Cadillac XT5 sales decreased 37.5 percent to 10 units
Cadillac XT6 sales have not yet commenced in Mexico
Cadillac does not market the CT6 in Mexico

During the first eight months of the 2020 calendar year, Cadillac Mexico sales decreased 43 percent to 404 units.

Sales Results - August 2020 - Mexico - Cadillac

MODEL	AUG 2020 / AUG 2019	AUGUST 2020	AUGUST 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ATS	-66.67%	1	3	-93.10%	2	29
CTS	0.00%	1	1	-57.14%	6	14
ESCALADE	-17.24%	24	29	-55.60%	103	232
XT4	+44.44%	39	27	-30.90%	199	288
XT5	-37.50%	10	16	-35.62%	94	146
CADILLAC TOTAL	-1.32%	75	76	-43.02%	404	709

The Cadillac Society Take

Cadillac Mexico sales registered a very slight decrease in August, selling only one unit less than during the same month in 2019. The slight decline does not break the luxury marque’s downward sales streak. In fact, it represents Cadillac’s tenth consecutive drop in sales volume in Mexico.

However, it’s worth noting that the 75 new vehicles sold by Cadillac in August is the highest it has registered so far this year in the Latin country, following historical lows during the second quarter due to the COVID-19 pandemic.

This significant recovery in the brand’s sales volume was driven by a solid 44 percent increase registered by the XT4 crossover, Cadillac’s best-selling model in the Mexican market. In close succession to the Cadillac brand, the compact crossover posted its best sales figure thus far in 2020, with 39 deliveries.

Meanwhile, both the XT5 and Escalade were in the red after suffering notable double-digit drops. Neither the XT6, CT4 or CT5 have yet launched in Mexico.