Home » U.S. Cadillac Sales Decrease 41.4 Percent In Q2 2020

U.S. Cadillac Sales Decrease 41.4 Percent In Q2 2020

U.S. Cadillac Sales Decrease 41.4 Percent In Q2 2020

Cadillac sales in the United States decreased 41.4 percent to 23,295 units during the second quarter of 2020.

Individual model sales performance was as follows:

During the first six months of the 2020 calendar year, U.S. Cadillac sales decreased 29.2 percent to 53,621 units.

Sales Results - Q2 2020 - USA - Cadillac

MODELQ2 2020 / Q2 2019Q2 2020Q2 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ATS-87.60% 46371-89.59%93 893
CT4* 591**632 0
CT5* 2,575**5,575 0
CT6-55.69% 8251,862-37.04%2,550 4,050
CTS-93.12% 1682,443-93.27%328 4,871
ESCALADE-47.68% 4,9359,432-35.05%10,555 16,251
XT4-43.81% 3,9787,080-35.20%9,140 14,106
XT5-55.92% 5,78313,118-43.91%14,806 26,396
XT6+5,481.68% 4,13174+12,339.19%9,205 74
XTS-95.07% 2645,359-91.89%737 9,093
CADILLAC TOTAL-41.38% 23,29639,739-29.20%53,621 75,734

The Cadillac Society Take

U.S. Cadillac sales decreased significantly during the second quarter of 2020. The results represent three consecutive quarters of sales volume declines for the luxury brand in the US market, with the last positive result being the 7.2 percent growth registered in Q3 of 2019. In fact, the sales volume contraction in Q2 2020 was worse than that seen during the first quarter due to idled U.S. vehicle production in response to the COVID-19 outbreak.

As a result, the vast majority of Cadillac models suffered drastic sales declines during the second quarter except for the XT6, which shows an impressive 5,481 percent increase in sales on a year-over-year basis. The jump in sales is explained by the fact that the three-row crossover registered its first 74 deliveries during Q2 2019, prior to its full-scale launch in the following quarter. Meanwhile, the Cadillac XT5 remained Cadillac’s best-selling model despite a strong decline.

Q2 2020 was also the second quarter in which the new Cadillac CT5 was available for sale, though tight inventories and restrictions stemming from the COVID-19 pandemic saw deliveries of the new sedan drop from 3,000 units in Q1 to 2,575 units in Q2. Additionally, the all-new Cadillac CT4 recorded 591 deliveries in its first full quarter on sale.

About The Numbers

  • All percent change figures compared to U.S. Cadillac sales for Q2 2019, except if noted

Further Reading & Sales Reporting

Written by
Engineer with a passion for cars and strategic automotive planning.


  1. I hope they go out of business since they refuse to accept the Cue screen problems as a recall on their end. I will never purchase another General Motors or Cadillac. I continue to tell the World to stay away from Cadillacs. Good luck on deceiving more customers!

  2. Have had good luck with Cue in a 13 XTS and now with a 18 XTS. Also. No problems with our two Equinox’s….. All manufacture electronics are costly to fix and this is why we keep extended warrantees.

  3. Unfortunately, with such a range, they should be satisfied with only 41% decrease. Cadillac, today, means NOTHING for the market. Nobody would cry if they would disappear. It is a pity that none of the great prototypes became production and they choose to make CT4, 5, models (imitation for Audi A5 and A7) that means nothing for a brand that wants to be “standard” for the world. Not anymore. Sorry guys, maybe you’ll wake up. It still might be a chance. I come again, sorry, Cadillac is not a real competitor for the Germans, Lexus or even Genesis.

    • Lexus is a complacent car brand Toyota has no clue how to manage them correctly. You may want to rethink that assessment again.

      • You are definitely right. But the final client most of the time chooses the product, despite the “business environment”.
        Didn’t you ever ask yourself when you saw Ciel or Elmiraj why finally Cadillac has chosen to manufacture … CT4…? Not mentioning the unfortunate names of the models. I have always been a fan of the American style, but Cadillac has lost its way, its allure of American car. Thank you!

        • “You are definitely right. But the final client most of the time chooses the product, despite the “business environment”.”

          The C-segment in which the CT4 competes is the fastest-growing non-crossover segment in the luxury car space. Segments where production versions of the Ciel and Elmiraj are not growth segments. Instead, they are actually contracting by the double digits every single year.

          Cadillac hasn’t lost anything. It’s simply offering products that people want to buy, rather than products that people think they want to buy based on some historic ideology.

    • 1. You do realize that the decrease was brought on by COVID-19, right?
      2. You do realize that everybody saw decreases in sales volume during Q2?

      BMW was down 40 percent. Audi was down 35 percent. Mercedes has yet to report sales. So much for the Germans.

      Genesis talks a big game and is investing heavily in its lineup, but the pace is unsustainable. It will either retrench in the next few years or go out of business entirely. Lexus? You have to be kidding, right? There is nothing interesting or attractive in that lineup. They mostly offer warmed over Toyotas (ES, RX, UX, NX, GX, LX). The two and a half products that are not rebadged Toyotas (IS/RC and LS/LC) are decent, but lag the market in every single way, and the sales figures show.

      The CT4 and CT5 hit at the heart of the luxury sedan market. If you think they’re initiations of anything, you need glasses.

      • Thank you!

  4. Or maybe the word is out about Cadillac not stepping up to recall the SRX because of the headlights. I wonder how many people have had accidents because they can’t see the road at night. This is my first and last Cadillac!

    • @C.KOBE:

      No. That’s not it.


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