Cadillac South Korea Sales Increase 4 Percent In March 2020

Cadillac South Korea sales increased 4 percent to 158 units in March 2020 compared to March 2019.

Individual model sales performance was as follows:

Cadillac CT6 sales increased 89.47 percent to 108 units
Cadillac CTS sales decreased 100 percent to 0 units
- The vehicle has been discontinued and is being replaced indirectly by the CT5
Cadillac Escalade sales decreased 59.09 percent to 9 units
Cadillac XT4 sales have not yet commenced in Korea
Cadillac XT5 sales decreased 54.76 percent to 19 units
Cadillac XT6 sales totaled 22 units

During the first three months of the 2020 calendar year, Cadillac South Korea sales decreased 36 percent to 278 units.

Sales Results - March 2020 - South Korea - Cadillac

MODEL	MAR 2020 / MAR 2019	MARCH 2020	MARCH 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
CT6	+89.47%	108	57	-23.08%	150	195
CTS	-100.00%	0	26	-75.86%	14	58
ESCALADE	-59.09%	9	22	-47.54%	32	61
XT5	-54.76%	19	42	-41.84%	57	98
XT6	*	22	*	*	25	*
CADILLAC TOTAL	+3.95%	158	152	-35.80%	278	433

The Cadillac Society Take

Cadillac South Korea sales finally increased in March, representing the first time the luxury automaker has posted a sales increase in over eight months.

Interestingly, the luxury brand improved its commercial performance in the South Korean market in the midst of the COVID-19 pandemic, a time during which most of the automobile industry is suffering significant drops in sales volume. But despite the growth in March deliveries, Cadillac’s first positive result was insufficient to prevent cumulative sales in the first quarter of the year from being significantly lower compared to the same period in 2019.

The increase last month is mainly due to the overwhelmingly positive performance of the Cadillac CT6, which sold nearly twice as many units in March, regaining its position as the best-selling Cadillac model in the Asian country. This contrasts with the trend seen in the past nine months, in which sales of the prestigious sedan plummeted after Cadillac discontinued the turbo-charged 2.0L model in the South Korean market. The CT6 2.0T was the most popular CT6 variant in South Korea by a significant margin.

In addition, the new Cadillac XT6 delivered 22 units during its first 15 days of being on sale in South Korea, following its local launch in mid-March. Meanwhile, sales of the remaining Cadillac product portfolio decreased significantly both during March and in the first three months of the year.

About The Numbers

All percent change figures compared to Cadillac South Korea sales in March 2019, except when noted
South Korea sales figures reflect actual vehicle registrations rather than wholesales