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Cadillac XT5 Sales Fall 18 Percent In Q4 2019

Cadillac XT5 sales decreased in the United States and Mexico while increasing in Canada and South Korea during the fourth quarter of 2019.

Cadillac XT5 Sales - Q4 2019 - United States

In the United States, Cadillac XT5 deliveries totaled 11,168 units in Q4 2019, a decrease of about 18 percent compared to 13,582 units sold in Q4 2018.

During the complete 2019 calendar year, XT5 sales decreased about 18 percent to 49,879 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT5	-17.77%	11,168	13,582	-17.64%	49,879	60,565

Cadillac XT5 Sales - Q4 2019 - Canada

In Canada, Cadillac XT5 deliveries totaled 1,304 units in Q4 2019, an increase of about 5 percent compared to 1,243 units sold in Q4 2018.

During the complete 2019 calendar year, XT5 sales decreased about 17 percent to 4,928 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT5	+4.91%	1,304	1,243	-17.06%	4,928	5,942

Cadillac XT5 Sales - Q4 2019 - Mexico

In Mexico, Cadillac XT5 deliveries totaled 78 units in Q4 2019, a decrease of about 20 percent compared to 97 units sold in Q4 2018.

During the complete 2019 calendar year, XT5 sales decreased about 37 percent to 239 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT5	-19.59%	78	97	-37.43%	239	382

Cadillac XT5 Sales - Q4 2019 - South Korea

In South Korea, Cadillac XT5 deliveries totaled 153 units in Q4 2019, an increase of about 53 percent compared to 100 units sold in Q4 2018.

During the complete 2019 calendar year, XT5 sales increased about 17 percent to 596 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT5	+53.00%	153	100	+17.32%	596	508

Competitive Sales Comparison

Fourth quarter Cadillac XT5 sales volume puts the crossover in sixth place in its competitive set in terms of cumulative sales volume, behind the Lexus RX in first place, BMW X3/X4 in second (for a combined 22,914 deliveries), Mercedes-Benz GLC in third, Audi Q5 in fourth and Acura MDX in fifth. However, it should be noted that Lexus RX sales are now comprised of two models – the two-row RX and the three-row RX-L. The regular RX competes directly with the XT5, while the RX L is a rival to the Cadillac XT6.

The XT5 outsold the Volvo XC60, Lincoln Nautilus (previously called MKX; see Lincoln MKX sales), the Infiniti QX50 and the Alfa Romeo Stelvio.

Sales Numbers - D-Segment Luxury Crossovers - Q4 2019 - United States

MODEL	Q4 19 / Q4 18	Q4 19	Q4 18	Q4 19 SHARE	Q4 18 SHARE	YTD 19 / YTD 18	YTD 19	YTD 18
LEXUS RX	+8.69%	34,866	32,078	24%	22%	-0.54%	111,036	111,641
BMW X3	+2.38%	19,990	19,526	14%	13%	+14.28%	70,110	61,351
BMW X4	+92.24%	2,924	1,521	2%	1%	+102.59%	8,758	4,323
MERCEDES-BENZ GLC-CLASS	+9.88%	21,034	19,142	14%	13%	+5.63%	73,650	69,727
AUDI Q5	-9.39%	18,380	20,284	13%	14%	-3.52%	67,516	69,978
ACURA MDX	+3.23%	14,788	14,325	10%	10%	+0.98%	52,019	51,512
CADILLAC XT5	-17.77%	11,168	13,582	8%	9%	-17.64%	49,879	60,565
VOLVO XC60	-8.40%	8,407	9,178	6%	6%	-6.46%	30,578	32,689
LINCOLN NAUTILUS	+129.70%	7,727	3,364	5%	2%	+10.98%	31,711	28,573
INFINITI QX50	-47.29%	5,006	9,498	3%	7%	-26.68%	18,616	25,389
ALFA ROMEO STELVIO	-13.30%	2,600	2,999	2%	2%	-21.58%	9,444	12,043
TOTAL	+0.96%	146,890	145,497			-0.85%	523,317	527,791

The luxury D-crossover segment expanded a slight 1 percent to 146,890 units in Q4 2019.

The Cadillac Society Take

Cadillac XT5 sales in Q4 2019 underperformed the segment. In prior quarters, we attributed the ongoing slide in XT5 deliveries to product-related issues, including how much the vehicle needed the 2020 model year refresh, which started arriving to dealers around the trailing end of third quarter. As such, we attribute the decline in XT5 sales during Q4 2019 to a lack of sufficient XT5 inventory at the ground level as result of the UAW strike. The 40 day walkout stopped production of the crossover at the Spring Hill plant in Tennessee by at least 40 days, causing supply to dry up significantly.

In addition, we also posit that Cadillac’s new XT4 and XT6 have taken some sales from the XT5. In the fourth quarter, Cadillac XT4 sales totaled 8,895 units while Cadillac XT6 sales totaled 7,169 deliveries. Both more than make up for the 2,424 fewer units of the XT5 sold during the timeframe. In fact, Cadillac crossover sales grew 29 percent during the quarter, representing the highest growth in the luxury CUV space in the U.S.

Sales Numbers - Lexus RX, RX L vs. Cadillac XT5, XT6 - Q4 2019 - United States

MODEL	Q4 19 / Q4 18	Q4 19	Q4 18	Q4 19 SHARE	Q4 18 SHARE	YTD 19 / YTD 18	YTD 19	YTD 18
LEXUS RX	+8.69%	34,866	32,078	66%	70%	-0.54%	111,036	111,641
CADILLAC XT5	-17.77%	11,168	13,582	21%	30%	-17.64%	49,879	60,565
CADILLAC XT6	*	7,169	0	13%	0%	*	11,559	0
TOTAL	+16.52%	53,203	45,660			+0.16%	172,474	172,206

About The Numbers

All percent change figures compared to Cadillac XT5 sales in Q4 2018, unless otherwise noted
In the United States, there were 77 selling days in Q4 2018 and 78 selling days in Q4 2019
South Korea sales figures reflect actual vehicle registrations rather than wholesales

Fourth quarter 2019 Cadillac sales results:

Alex Luft

Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.