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Cadillac XT5 Sales Decrease 18 Percent In Q3 2019

Cadillac XT5 sales decreased in the United States, Canada and Mexico while increasing in South Korea during the third quarter of 2019.

Cadillac XT5 Sales - Q3 2019 - United States

In the United States, Cadillac XT5 deliveries totaled 12,315 units in Q3 2019, a decrease of about 18 percent compared to 15,093 units sold in Q3 2018.

In the first nine months of the year, XT5 sales decreased about 18 percent to 38,711 units.

MODEL	Q3 2019 / Q3 2018	Q3 2019	Q3 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT5	-18.41%	12,315	15,093	-17.61%	38,711	46,983

Cadillac XT5 Sales - Q3 2019 - Canada

In Canada, Cadillac XT5 deliveries totaled 1,467 units in Q3 2019, a decrease of about 24 percent compared to 1,927 units sold in Q3 2018.

In the first nine months of the year, XT5 sales decreased about 24 percent to 3,624 units.

MODEL	Q3 2019 / Q3 2018	Q3 2019	Q3 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT5	-23.87%	1,467	1,927	-23.67%	3,624	4,748

Cadillac XT5 Sales - Q3 2019 - Mexico

In Mexico, Cadillac XT5 deliveries totaled 48 units in Q3 2019, a decrease of about 57 percent compared to 111 units sold in Q3 2018.

In the first nine months of the year, XT5 sales decreased about 44 percent to 161 units.

MODEL	Q3 2019 / Q3 2018	Q3 2019	Q3 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT5	-56.76%	48	111	-43.51%	161	285

Cadillac XT5 Sales - Q3 2019 - South Korea

In South Korea, Cadillac XT5 deliveries totaled 199 units in Q3 2019, an increase of about 40 percent compared to 142 units sold in Q3 2018.

In the first nine months of the year, XT5 sales increased about 9 percent to 443 units.

MODEL	Q3 2019 / Q3 2018	Q3 2019	Q3 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT5	+40.14%	199	142	+8.58%	443	408

Competitive Sales Comparison

Third quarter Cadillac XT5 sales volume puts the crossover in sixth place in its competitive set in terms of cumulative sales volume, behind the Lexus RX in first place, BMW X3/X4 in second (for a combined 20,210 deliveries), Mercedes-Benz GLC in third, Audi Q5 in fourth and Acura MDX in fifth. However, it should be noted that Lexus RX sales are now comprised of two models – the two-row RX and the three-row RX-L. The regular RX competes directly with the XT5, while the RX-L is a rival to the Cadillac XT6.

Going further down the list, the XT5 outsold the Lincoln Nautilus (previously called MKX; see Lincoln MKX sales), the Volvo XC60, the Infiniti QX50 and the Alfa Romeo Stelvio.

Sales Numbers - D-Segment Luxury Crossovers - Q3 2019 - United States

MODEL	Q3 19 / Q3 18	Q3 19	Q3 18	Q3 19 SHARE	Q3 18 SHARE	YTD 19 / YTD 18	YTD 19	YTD 18
LEXUS RX	-4.75%	28,109	29,512	21%	22%	-4.26%	76,170	79,563
BMW X3	+5.38%	17,993	17,075	13%	13%	+19.83%	50,120	41,825
BMW X4	+118.21%	2,217	1,016	2%	1%	+108.21%	5,834	2,802
MERCEDES-BENZ GLC-CLASS	+21.20%	18,715	15,442	14%	12%	+4.02%	52,621	50,585
AUDI Q5	-17.61%	17,090	20,743	13%	16%	-1.12%	49,136	49,694
ACURA MDX	-4.51%	14,597	15,287	11%	11%	+0.12%	37,231	37,187
CADILLAC XT5	-18.41%	12,315	15,093	9%	11%	-17.61%	38,711	46,983
LINCOLN NAUTILUS	*	7,962	*	6%	0%	*	23,984	0
VOLVO XC60	-12.80%	7,605	8,721	6%	7%	-5.70%	22,171	23,511
INFINITI QX50	-28.41%	4,886	6,825	4%	5%	-14.35%	13,610	15,891
ALFA ROMEO STELVIO	-31.48%	2,244	3,275	2%	2%	-24.33%	6,844	9,044
TOTAL	+0.56%	133,733	132,989			+5.42%	376,432	357,085

The luxury D-crossover segment expanded a slight 0.5 percent to 133,733 units in Q3 2019.

The Cadillac Society Take

Cadillac XT5 sales in Q3 2019 underperformed the segment, underscoring just how much the vehicle needs the 2020 model year refresh. Luckily, the updated XT5 is now arriving, after being announced earlier this year. The current XT5 is a highly-competitive model, but has now begun to lag behind its adversaries in terms of exterior styling and trim level packaging/configuration.

In more specific terms, rival offerings feature more delineated trim elements, including the ability to have “luxury” or “sport” styling. Meanwhile, the pre-update XT5 only offers one style that skews toward a luxury appearance over a sporty one. The 2020 XT5 refresh addresses these matters by implementing Cadillac’s Y trim level strategy that delivers Luxury/Premium Luxury and Sport trims with two different appearances.

In addition, we also posit that Cadillac’s new XT4 and XT6 have taken some sales from the XT5. In the third quarter, Cadillac XT4 sales totaled 8,986 units while Cadillac XT6 sales totaled 4,316 deliveries. Both more than make up for the 2,778 fewer units of the XT5 sold during the timeframe. In fact, Cadillac crossover sales grew 67 percent during the quarter, representing the highest growth in the luxury CUV space in the U.S.

About The Numbers

All percent change figures compared to Cadillac XT5 sales in Q3 2018, unless otherwise noted
In the United States, there were 76 selling days in Q3 2019 and 76 selling days in Q3 2018
South Korea sales figures reflect actual vehicle registrations rather than wholesales

Third quarter 2019 Cadillac sales results:

Alex Luft

Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.