Cadillac South Korea Sales Decrease 1.44 Percent To 144 Units In February 2019

Cadillac South Korea sales totaled 144 new vehicles in February 2019, a decrease of less than 1 percent – or two units – compared to February 2019.

Individual model sales performance was as follows:

• Cadillac ATS sales decreased 44 percent to 5 units; Cadillac discontinued the ATS Sedan after the 2018 model year, leaving the ATS Coupe and ATS-V as the only ATS offerings
• Cadillac CTS sales increased 31 percent to 17 units
• Cadillac CT6 sales decreased 4.41 percent to 65 units
• Cadillac XT5 sales increased 10 percent to 33 units
• Cadillac Escalade sales decreased 7.7 percent to 24 units
• Cadillac does not market the XTS nor the Escalade ESV in South Korea

In the first two months of 2019, Cadillac South Korea sales decreased a slight 0.35 percent to 281 units.

Sales Results - February 2019 - South Korea - Cadillac

The Cadillac Society Take

After a notable uptick in October 2018, a 5 percent decline in November 2018, a precipitous drop in December, and a stabilization in January, Cadillac South Korea sales stabilized more in February.  The development isn’t particularly welcome news, but it does give the luxury car brand the ability to work from a solid base as it kicks off the biggest product offensive in its history.

About The Numbers

• All percent change figures compared to Cadillac February 2018 sales, except if noted
• Cadillac South Korea sales figures represent vehicle registrations rather than raw sales volume

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