Home » Cadillac South Korea Sales Decrease 6 Percent To 203 Units In November 2018

Cadillac South Korea Sales Decrease 6 Percent To 203 Units In November 2018

Cadillac South Korea Sales Decrease 6 Percent To 203 Units In November 2018

Cadillac South Korea sales totaled 203 new vehicles in November 2018, a decrease of 6 percent compared to November 2017.

Individual model sales performance was as follows:

In the first 11 months of 2018, Cadillac South Korea sales increased 9 percent to 1,882 units.

Sales Results - November 2018 - South Korea - Cadillac

MODELNOV 2018 / NOV 2017NOVEMBER 2018NOVEMBER 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
ATS-52.78% 1736-38.27%171 277
CT6+7.48% 115107+27.04%827 651
CTS+28.00% 3225-42.32%199 345
ESCALADE+120.00% 115+54.20%202 131
XT5-33.33% 2842+49.54%483 323
CADILLAC TOTAL-5.58% 203215+8.98%1,882 1,727

The Cadillac Society Take

After a very successful October, Cadillac’s November sales performance in South Korea shows that the brand is continuing to recover from months of depressed sales levels. We believed that the prior declines in Cadillac South Korea sales were caused by negative consumer perception following the restructuring of Cadillac’s parent firm, General Motors, which took place during the first quarter of 2018.

Specifically, the restructuring proceedings were covered extensively by the media, with the overwhelming majority of this coverage portraying GM and its Chevrolet brand in a negative light. Prior to the finalization of the restructuring agreement, rumors ran rampant that GM would completely withdraw from the Korean market if it didn’t get the concessions it was looking for. Though Cadillac was not directly mentioned during this coverage, its image still suffered as a result of its association with General Motors and Chevrolet, likely causing consumers to become reluctant in investing in a Cadillac as a result of an uncertainty about the brand’s future in the local South Korean market.

About The Numbers

  • All percent change figures compared to Cadillac November 2017 sales, except as noted
  • Cadillac South Korea sales figures represent vehicle registrations rather than raw sales volume

More Cadillac Sales

Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

1 Comment

  1. I want to purchase a XT4, but as a PHEV with 50 miles EV range.

    Reply

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