70 Percent Of Cadillac Lyriq Buyers Are New To The Brand

The all-new 2023 Cadillac Lyriq begins a new page in the luxury marque’s rich history, ushering in an all-electric chapter. So far, the battery electric luxury crossover has drummed up plenty of interest, and has even drawn in a large amount of buyers who have never owned a Cadillac.

In a recent media presentation attended by Cadillac Society, the luxury marque revealed that 70 percent of Lyriq buyers are new to the Cadillac brand. This proves that the all-new electric crossover’s appeal is widespread, and that buyers are very receptive of the EV. In fact, not only is the Lyriq drawing in buyers who have never owned a Cadillac product, but many of those buyers are younger – 68 percent of Lyriq customers are members of Gen X or Gen Y demographic groups.

The Lyriq certainly breaks the mold as far as Cadillacs go, so it makes sense that it appeals to a new customer base. The electric luxury crossover is underpinned by the all-new BEV3 platform, and is driven by the Ultium Drive technology coupled with Ultium batteries in a skateboard layout. Power output is 340 horsepower for RWD models and 500 horsepower for AWD models, with an estimated 312 miles of range from a full charge. 

Orders opened for the 2023 Cadillac Lyriq RWD and Lyriq AWD on the morning of May 19^th, but strong demand resulted in the books filling up very quickly. Now, interested customers are able to place their names on a pre-order waitlist by paying a fully refundable $100 deposit. Cadillac says that waitlist customers may have a chance at ordering a 2023 Lyriq if availability allows, or that they will be granted the first opportunity to place an order for a 2024 model year vehicle.

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