As Cadillac continues to transition to an all-electric future, the luxury marque recently began using an updated monochromatic version of of its iconic badge.
While the new Cadillac logo retains it recognizable crest, the new logo is fully black and white with a black outline. By comparison, the current Cadillac crest features a silver outline with red, blue and gold accents within the crest. It is at this point that we’d like to note that Cadillac Society was the first to report that Cadillac was likely planning on revamping its logo to a monochromatic version as far back as 2018.
In any event, the decision to adopt a flatter, cleaner logo is likely a sign that Cadillac plans to implement it on its soon-to-be fully-electric lineup. In fact, the luxury marque has already updated its official website and social media accounts with the new logo.
Currently, the flat monochromatic logo is used on the front grille of the all-new Cadillac Lyriq, which features an illuminated badge to stand out from the rest of the vehicle’s grille. In that respect, the new black-and-white 2D logo is easily implemented without color. In fact, it’s highly likely that all future electric Cadillac models will feature this backlit badging, so it makes sense that Cadillac would optimize its famous crest to better compliment the design nuances of its EVs.
New 2D black-and-white Cadillac logo on front end of 2023 Lyriq
In addition to the new two-dimensional monochromatic Cadillac badge, the luxury marque currently utilizes two other versions of a similar logo. The first is the unique silver-chrome badge used on the front quarter panels on overhauled (redesigned) or updated (refreshed) Cadillac vehicles starting with the 2016 CT6 and 2017 XT5 (followed by the 2019 XT4, 2020 XT6, and 2020 CT4 and CT5). This silver-chrome logo is used exclusively on the front quarter panels.
Monochromatic chrome-silver Cadillac logo used on front fender
The second monochromatic Cadillac logo is optional on all vehicles that are currently part of the marque’s lineup, including the CT4, CT5, XT4, XT5, XT6, and 2021 Escalade. This logo is darker than the aforementioned chrome-silver badge thanks to gunmetal inlays, and is offered as part of the optional Onyx package.
Monochromatic Cadillac logo with gunmetal inserts used as part of the Onyx Package
The Lyriq, Cadillac’s first electric vehicle, also wears this gunmetal version of the monochromatic logo on its liftgate. To that end, it’s highly likely that the multicolor version will not be offered on the Lyriq whatsoever.
Monochromatic Cadillac logo with gunmetal inserts on rear end of 2023 Lyriq
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Norm
Goodbye Cadillac. It was nice while it lasted. Why would you choose to power your cars with coal instead of oil? Toxic batteries and riding around in a Faraday Cage. Microwaved drivers? You people are stupid.
Chris Cummings
Monochrome emblems is so mid-century. 1959 through 1962 Cadillacs had monochrome hood and trunk emblems. In those years, it was a welcome contrast to the extravagant complexity of the rest of the styling. Today, it just looks cheap. Just because most of the other brands have a throwaway logo, Cadillac with a rich heritage (and heraldry), is ill-advised to pick up that trend. But I guess Mother Mary wants Cadillac to be just an electric truck company. Too bad. (I’ve been a fan since 1965, but it’s hard to get excited anymore.)
ConsumerRep
Cadillac should offer choices. Color, monochrome and heritage crest (with wreath) versions. Of course only the heritage version would include a proper hood ornament.
dan crosmas
I am on my 4th Cadillac and I love the coloured Badge on the front of the car. The new dull grey one stinks. It does nothing to embellish the Cadillac.
David
Sorry,not a fan,no personality. C’mon Cadillac, try a little imagination!
Norm Murphy
Will Cadillac continue with any gasoline engines after they move to more electric vehicles?
Alex Luft
Not after 2030… at least that’s the plan as of right now.
Some more detail on the subject:
https://cadillacsociety.com/2020/12/02/half-of-cadillacs-lineup-will-likely-be-fully-electric-by-2025/
Chris
Love the logo. Electric cars are obviously the future. Good to see Cadillac looking forward.
Chris Cummings
Glad somebody likes the logo.