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Cadillac CT5 Sales Down 5 Percent To 2,451 Units During Q2 2021

Cadillac CT5 sales decreased in the United States while increasing in Canada during during Q2 2021.

Cadillac CT5 Sales - Q2 2021 - United States

In the United States, Cadillac CT5 deliveries totaled 2,451 units in Q2 2021, a decrease of about 5 percent compared to 2,575 units sold in Q2 2020.

In the first six months of the year, CT5 sales increased about 22 percent to 6,825 units.

MODEL	Q2 2021 / Q2 2020	Q2 2021	Q2 2020	YTD 2021 / YTD 2020	YTD 2021	YTD 2020
CT5	-4.82%	2,451	2,575	+22.42%	6,825	5,575

Cadillac CT5 Sales - Q2 2021 - Canada

In Canada, Cadillac CT5 deliveries totaled 296 units in Q2 2021, an increase of about 40 percent compared to 212 units sold in Q2 2020.

In the first six months of the year, CT5 sales increased about 97 percent to 593 units.

MODEL	Q2 2021 / Q2 2020	Q2 2021	Q2 2020	YTD 2021 / YTD 2020	YTD 2021	YTD 2020
CT5	+39.62%	296	212	+97.01%	593	301

Competitive Sales Comparison (USA)

Cadillac CT5 sales performance during Q2 2021 land the model in ninth place in its segment in the U.S. The new luxury sedan was outsold by eight rivals while placing ahead of one other.

The segment was led by BMW in first place with a combined 22,098 units between the 3 Series and 4 Series.

Audi took second with 13,898 deliveries of the A4 and A5 lines, followed by Mercedes-Benz C-Class in third with 10,099 units.

Acura TLX was fourth with 9,271 deliveries, followed by the Lexus in fifth with 8,290 units of the IS and RC.

Infiniti came in sixth with 8,290 combined units of the Q50 and Q60, Genesis placed seventh with 2,925 deliveries of the G70, followed by the Volvo S60 and V60 range with a combined 2,754 sales.

Cadillac placed ninth, followed by the Alfa Romeo Giulia in last place.

Rank and totals by brand:

BMW – 22,098
Audi – 13,898
Mercedes – 10,099
Acura – 9,271
Lexus – 8,290
Infiniti – 5,020
Genesis – 2,925
Volvo – 2,754
Cadillac – 2,451
Alfa – 2,219

Sales Numbers - D-Segment Luxury Cars - Q2 2021 - USA

MODEL	Q2 21 / Q2 20	Q2 21	Q2 20	Q2 21 SHARE	Q2 20 SHARE	YTD 21 / YTD 20	YTD 21	YTD 20
BMW 3 SERIES	+86.05%	14,350	7,713	18%	17%	+29.74%	23,776	18,326
BMW 4 SERIES	+340.23%	7,748	1,760	10%	4%	+216.73%	12,533	3,957
AUDI A4	+61.49%	7,130	4,415	9%	9%	+45.88%	12,201	8,364
AUDI A5	+35.60%	6,768	4,991	9%	11%	+9.54%	11,295	10,311
MERCEDES-BENZ C-CLASS	+54.75%	10,099	6,526	13%	14%	+32.98%	17,795	13,382
ACURA TLX	+135.90%	9,271	3,930	12%	8%	+63.71%	15,412	9,414
LEXUS IS	+209.45%	7,365	2,380	9%	5%	+163.02%	13,393	5,092
LEXUS RC	+18.59%	925	780	1%	2%	+10.74%	1,702	1,537
INFINITI Q50	+14.74%	4,180	3,643	5%	8%	-7.98%	8,482	9,218
INFINITI Q60	+9.09%	840	770	1%	2%	-10.08%	1,526	1,697
GENESIS G70	+26.19%	2,925	2,318	4%	5%	+9.04%	4,789	4,392
VOLVO S60	-7.76%	1,996	2,164	3%	5%	+15.65%	5,550	4,799
VOLVO V60 CC	-22.94%	635	824	1%	2%	-4.90%	1,455	1,530
VOLVO V60	-49.80%	123	245	0%	1%	-10.51%	366	409
CADILLAC CT5	-4.82%	2,451	2,575	3%	6%	+22.42%	6,825	5,575
ALFA ROMEO GIULIA	+31.15%	2,219	1,692	3%	4%	+24.14%	4,284	3,451
TOTAL	+69.12%	79,025	46,726			+39.36%	141,384	101,454

From a segment share standpoint, the CT5 had a share of 3 percent compared to 28 percent for the segment-leading BMW.

Sales Breakout By Manufacturer

Sales Numbers - BMW D-Segment Luxury Cars - Q2 2021 - USA

MODEL	Q2 21 / Q2 20	Q2 21	Q2 20	Q2 21 SHARE	Q2 20 SHARE	YTD 21 / YTD 20	YTD 21	YTD 20
BMW 3 SERIES	+86.05%	14,350	7,713	65%	81%	+29.74%	23,776	18,326
BMW 4 SERIES	+340.23%	7,748	1,760	35%	19%	+216.73%	12,533	3,957
TOTAL	+133.27%	22,098	9,473			+62.94%	36,309	22,283

Sales Numbers - Mercedes-Benz D-Segment Luxury Cars - Q2 2021 - USA

MODEL	Q2 21 / Q2 20	Q2 21	Q2 20	Q2 21 SHARE	Q2 20 SHARE	YTD 21 / YTD 20	YTD 21	YTD 20
MERCEDES-BENZ C-CLASS	+54.75%	10,099	6,526	100%	100%	+32.98%	17,795	13,382
TOTAL	+54.75%	10,099	6,526			+32.98%	17,795	13,382

Sales Numbers - Audi D-Segment Luxury Cars - Q2 2021 - USA

MODEL	Q2 21 / Q2 20	Q2 21	Q2 20	Q2 21 SHARE	Q2 20 SHARE	YTD 21 / YTD 20	YTD 21	YTD 20
AUDI A4	+61.49%	7,130	4,415	51%	47%	+45.88%	12,201	8,364
AUDI A5	+35.60%	6,768	4,991	49%	53%	+9.54%	11,295	10,311
TOTAL	+47.76%	13,898	9,406			+25.82%	23,496	18,675

Sales Numbers - Lexus D-Segment Luxury Cars - Q2 2021 - USA

MODEL	Q2 21 / Q2 20	Q2 21	Q2 20	Q2 21 SHARE	Q2 20 SHARE	YTD 21 / YTD 20	YTD 21	YTD 20
LEXUS IS	+209.45%	7,365	2,380	89%	75%	+163.02%	13,393	5,092
LEXUS RC	+18.59%	925	780	11%	25%	+10.74%	1,702	1,537
TOTAL	+162.34%	8,290	3,160			+127.71%	15,095	6,629

Sales Numbers - Infiniti D-Segment Luxury Cars - Q2 2021 - USA

MODEL	Q2 21 / Q2 20	Q2 21	Q2 20	Q2 21 SHARE	Q2 20 SHARE	YTD 21 / YTD 20	YTD 21	YTD 20
INFINITI Q50	+14.74%	4,180	3,643	83%	83%	-7.98%	8,482	9,218
INFINITI Q60	+9.09%	840	770	17%	17%	-10.08%	1,526	1,697
TOTAL	+13.75%	5,020	4,413			-8.31%	10,008	10,915

Sales Numbers - Volvo D-Segment Luxury Cars - Q2 2021 - USA

MODEL	Q2 21 / Q2 20	Q2 21	Q2 20	Q2 21 SHARE	Q2 20 SHARE	YTD 21 / YTD 20	YTD 21	YTD 20
VOLVO S60	-7.76%	1,996	2,164	56%	54%	+15.65%	5,550	4,799
INFINITI Q60	+9.09%	840	770	23%	19%	-10.08%	1,526	1,697
VOLVO V60 CC	-22.94%	635	824	18%	21%	-4.90%	1,455	1,530
VOLVO V60	-49.80%	123	245	3%	6%	-10.51%	366	409
TOTAL	-10.22%	3,594	4,003			+5.48%	8,897	8,435

The luxury D-sedan segment saw cumulative sales expand 69 percent to 79,025 units during the second quarter of 2021.

The Cadillac Society Take

Given its trailing position in the segment rankings and slip in market share, the CT5’s sales performance was disappointing, especially after the 46 percent increase during the first quarter of 2021. The sub-par performance during Q2 2021 is directly the result of sub-par inventory of the CT5 as a result of the ongoing microchip shortage. Cadillac is currently prioritizing chips for its Escalade full-size luxury SUV range, resulting in a pause in production of the CT5, among other models.

We expect Cadillac CT5 sales to start growing in the coming quarters as both inventory and consumer awareness of the model improve, enabling the new Caddy to obtain a more favorable position in the segment. Aiding that will be the all-new CT5-V Blackwing. The ultra-high-performance sedan was revealed in February and the very first units have already begun arriving at dealers.

However, the path forward won’t be easy, as several rivals will soon be completely overhauled, including the 2022 Mercedes-Benz C-Class, which has traditionally presented a strong opponent for the CT5 as well as its segment predecessor – the ATS range.

About The Numbers

All percent change figures compared to Cadillac CT5 sales for Q2 2020, unless noted otherwise
In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
Cadillac CT5 sales include those of CT5, CT5-V and CT5-V Blackwing
China sales figures represent retail deliveries and do not include fleet sales
South Korea sales figures represent vehicle registrations rather than raw sales volume

Q2 2021 Cadillac sales results: