Cadillac XT4 sales decreased in the United States and Mexico while increasing in Canada during the fourth quarter of 2020.
Cadillac XT4 Sales - Q4 2020 - United States
In the United States, Cadillac XT4 deliveries totaled 6,988 units in Q4 2020, a decrease of about 21 percent compared to 8,895 units sold in Q4 2019.During the complete 2020 calendar year, XT4 sales decreased about 30 percent to 22,473 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT4 | -21.44% | 6,988 | 8,895 | -29.74% | 22,473 | 31,987 |
Cadillac XT4 Sales - Q4 2020 - Canada
In Canada, Cadillac XT4 deliveries totaled 995 units in Q4 2020, an increase of about 32 percent compared to 751 units sold in Q4 2019.During the complete 2020 calendar year, XT4 sales increased about 9 percent to 3,498 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT4 | +32.49% | 995 | 751 | +9.14% | 3,498 | 3,205 |
Cadillac XT4 Sales - Q4 2020 - Mexico
In Mexico, Cadillac XT4 deliveries totaled 77 units in Q4 2020, a decrease of about 44 percent compared to 137 units sold in Q4 2019.During the complete 2020 calendar year, XT4 sales decreased about 33 percent to 312 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT4 | -43.80% | 77 | 137 | -33.19% | 312 | 467 |
Competitive Sales Comparison (U.S.)
Cadillac XT4 sales performance during the fourth quarter kept the luxury crossover in seventh place in its segment of 11 contenders, which was led by the Lexus NX with 19,855 units sold, followed by the Acura RDX and Audi Q3 with 14,997 and 9,951 units, respectively. The Mercedes-Benz GLA-Class claimed fourth place with 8,939 deliveries, followed by the XT4’s corporate cousin, the Buick Envision (see Buick Envision sales) and the Lincoln Corsair (see Lincoln Corsair sales) and only then by the XT4. The Cadillac XT4 outsold the Mercedes-Benz GLB-Class, BMW X1, X2 and Infiniti QX30.
Sales Numbers - Luxury C-Segment Crossovers - Q4 2020 - United States
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| LEXUS NX | +6.68% | 19,855 | 18,611 | -4.99% | 55,784 | 58,715 |
| ACURA RDX | -16.30% | 14,997 | 17,918 | -16.05% | 52,785 | 62,876 |
| AUDI Q3 | +13.92% | 9,951 | 8,735 | +83.86% | 27,251 | 14,822 |
| MERCEDES-BENZ GLA-CLASS | +26.18% | 8,839 | 7,005 | +14.51% | 25,348 | 22,137 |
| BUICK ENVISION | +1.12% | 8,474 | 8,380 | +5.16% | 34,942 | 33,229 |
| LINCOLN CORSAIR | +6.64% | 8,050 | 7,549 | +1.60% | 26,227 | 25,815 |
| CADILLAC XT4 | -21.44% | 6,988 | 8,895 | -29.74% | 22,473 | 31,987 |
| MERCEDES-BENZ GLB-CLASS | +281.41% | 4,474 | 1,173 | +1,876.39% | 23,183 | 1,173 |
| BMW X1 | -15.95% | 4,322 | 5,142 | -19.14% | 14,405 | 17,815 |
| BMW X2 | -46.55% | 1,581 | 2,958 | -34.59% | 7,387 | 11,293 |
| INFINITI QX30 | -99.01% | 2 | 204 | -95.42% | 148 | 3,229 |
| TOTAL | +1.11% | 87,533 | 86,570 | +2.42% | 289,933 | 283,091 |
From a segment share standpoint, the Cadillac XT4 accounted for 8 percent share, down from 10 percent in Q4 2019. Meanwhile, the Lexus NX claimed 23 percent, the Acura RDX held 17 percent.
It’s worth noting that Mercedes-Benz had a cumulative 13,313 deliveries of the GLA-Class and GLB-Class, which are essentially the same vehicle with different bodies. Meanwhile, BMW had 5,903 cumulative deliveries of the X1 and X2, which are also mechanically similar.
The luxury C-crossover segment expanded 1 percent to 87,533 units in Q4 2020, meaning that the 21 percent drop in XT4 sales during the quarter was much steeper than the segment average.
The Cadillac Society Take
The decline in Cadillac XT4 sales volume comes at a time when the model was just beginning to find its footing in the highly-competitive luxury crossover C-segment, gradually increasing sales volume throughout 2019. The fact that the XT4 sales fell faster than the segment average, result in a drop in segment share from 10 to 8 percent, shows that the vehicle is being outpaced by the competition.
About The Numbers
- All percent change figures compared to Cadillac XT4 sales in Q4 2019, unless noted otherwise
- In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
- Cadillac sales Q4 2020 USA
- Cadillac Canada sales Q4 2020
- Cadillac China sales Q4 2020
- Cadillac South Korea sales Q4 2020
- Cadillac South Korea sales October 2020
- Cadillac South Korea sales November 2020
- Cadillac South Korea sales December 2020
- Cadillac Mexico sales Q4 2020
- Cadillac Russia sales Q4 2020
- Cadillac Russia sales October 2020
- Cadillac Russia sales November 2020
- Cadillac Russia sales December 2020
John lee
Really didnt see any stand alone advertising for the Xt4. So not a surprise ahout the sales drop
91fairladyz
Need to give this vehicle some buzz like offering a V sport model with the 2.7T