Cadillac sales in the United States decreased 18 percent to 32,965 units during the third quarter of 2020.
Individual model sales performance was as follows:
During the first nine months of the 2020 calendar year, U.S. Cadillac sales decreased 25 percent to 86,586 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ATS | -89.23% | 17 | 158 | -89.53% | 110 | 1,051 |
| CT4 | * | 1,536 | * | * | 2,168 | 0 |
| CT5 | * | 4,001 | * | * | 9,576 | 0 |
| CT6 | -74.03% | 422 | 1,625 | -47.63% | 2,972 | 5,675 |
| CTS | -86.88% | 148 | 1,128 | -92.07% | 476 | 5,999 |
| ESCALADE | -55.87% | 4,538 | 10,284 | -43.12% | 15,093 | 26,535 |
| XT4 | -29.39% | 6,345 | 8,986 | -32.94% | 15,485 | 23,092 |
| XT5 | -23.13% | 9,467 | 12,315 | -37.30% | 24,273 | 38,711 |
| XT6 | +44.79% | 6,249 | 4,316 | +252.03% | 15,454 | 4,390 |
| XTS | -78.94% | 242 | 1,149 | -90.44% | 979 | 10,242 |
| CADILLAC TOTAL | -17.51% | 32,965 | 39,961 | -25.16% | 86,586 | 115,695 |
U.S. Cadillac sales continued on a negative trajectory during Q3 2020. The decline in sales represents the fourth consecutive quarter of sales volume contractions in the U.S. market for the luxury automobile marque.
Even so, the third quarter performance represents a significant recovery compared to the second quarter, when Cadillac suffered a drastic drop of 41 percent to 23,296 units due to the COVID-19 pandemic. In fact, the 32,965 third-quarter deliveries is the brand’s best quarterly performance thus far in 2020 in the U.S. market.
While most Cadillac models posted a significant drops during the quarter – including a drastic 56 percent decline in Escalade sales – the performance of the new Cadillac XT6 and Cadillac CT5 is noteworthy. With 6,249 deliveries, the three-row luxury crossover posted its second-highest sales figure of all time in the U.S. market, only second to the 7,169 units sold in Q4 2019. Meanwhile, the 4,001 deliveries of the CT5 luxury sedan represent the highest figure for the sedan to date.
The third quarter was also the second full quarter of sales for the new Cadillac CT4, during which the sedan garnered 1,536 deliveries. Notably, Cadillac says the average compact sedan transaction price in the third quarter was above the segment’s overall average, as per by JD Power figures.
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