U.S. Cadillac Sales Decreased 18 Percent In Q3 2020

Cadillac sales in the United States decreased 18 percent to 32,965 units during the third quarter of 2020.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 89.23 percent to 17 units
- The vehicle has been discontinued and is being replaced by the CT4 on the low end and CT5 on the high end
Cadillac CT4 sales totaled 1,536 units
Cadillac CT5 sales totaled 4,001 units
Cadillac CT6 sales decreased 74.03 percent to 422 units
- The vehicle has been discontinued
Cadillac CTS sales decreased 86.88 percent to 148 units
- The vehicle has been discontinued and is being replaced indirectly by the CT5
Cadillac Escalade sales decreased 55.87 percent to 4,538 units
- Escalade ESV sales are included in this line item
Cadillac XT4 sales decreased 29.39 percent to 6,345 units
Cadillac XT5 sales decreased 23.13 percent to 9,467 units
Cadillac XT6 sales increased 44.79 percent to 6,249 units
Cadillac XTS sales decreased 78.94 percent to 242 units
- The vehicle has been discontinued

During the first nine months of the 2020 calendar year, U.S. Cadillac sales decreased 25 percent to 86,586 units.

Sales Results - Q3 2020 - USA - Cadillac

MODEL	Q3 2020 / Q3 2019	Q3 2020	Q3 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ATS	-89.23%	17	158	-89.53%	110	1,051
CT4	*	1,536	*	*	2,168	0
CT5	*	4,001	*	*	9,576	0
CT6	-74.03%	422	1,625	-47.63%	2,972	5,675
CTS	-86.88%	148	1,128	-92.07%	476	5,999
ESCALADE	-55.87%	4,538	10,284	-43.12%	15,093	26,535
XT4	-29.39%	6,345	8,986	-32.94%	15,485	23,092
XT5	-23.13%	9,467	12,315	-37.30%	24,273	38,711
XT6	+44.79%	6,249	4,316	+252.03%	15,454	4,390
XTS	-78.94%	242	1,149	-90.44%	979	10,242
CADILLAC TOTAL	-17.51%	32,965	39,961	-25.16%	86,586	115,695

The Cadillac Society Take

U.S. Cadillac sales continued on a negative trajectory during Q3 2020. The decline in sales represents the fourth consecutive quarter of sales volume contractions in the U.S. market for the luxury automobile marque.

Even so, the third quarter performance represents a significant recovery compared to the second quarter, when Cadillac suffered a drastic drop of 41 percent to 23,296 units due to the COVID-19 pandemic. In fact, the 32,965 third-quarter deliveries is the brand’s best quarterly performance thus far in 2020 in the U.S. market.

While most Cadillac models posted a significant drops during the quarter – including a drastic 56 percent decline in Escalade sales – the performance of the new Cadillac XT6 and Cadillac CT5 is noteworthy. With 6,249 deliveries, the three-row luxury crossover posted its second-highest sales figure of all time in the U.S. market, only second to the 7,169 units sold in Q4 2019. Meanwhile, the 4,001 deliveries of the CT5 luxury sedan represent the highest figure for the sedan to date.

The third quarter was also the second full quarter of sales for the new Cadillac CT4, during which the sedan garnered 1,536 deliveries. Notably, Cadillac says the average compact sedan transaction price in the third quarter was above the segment’s overall average, as per by JD Power figures.