Cadillac Mexico Sales Decrease 39 Percent In July 2020

Cadillac Mexico sales decreased 39 percent to 50 units in July 2020 compared to July 2019.

Individual model sales performance was as follows:

Cadillac ATS sales were flat at 0 units
- The vehicle has been discontinued and is being replaced by the CT4 on the low end and CT5 on the high end
Cadillac CTS sales decreased 100 percent to 0 units
- The vehicle has been discontinued and is being replaced indirectly by the CT5 on the low end
Cadillac CT4 sales have not yet commenced in Mexico
Cadillac CT5 sales have not yet commenced in Mexico
Cadillac Escalade sales decreased 38.1 percent to 13 units
Cadillac XT4 sales decreased 30.95 percent to 29 units
Cadillac XT5 sales decreased 52.94 percent to 8 units
Cadillac XT6 sales have not yet commenced in Mexico
Cadillac does not market the CT6 in Mexico

During the first seven months of the 2020 calendar year, Cadillac Mexico sales decreased 48 percent to 329 units.

Sales Results - July 2020 - Mexico - Cadillac

MODEL	JUL 2020 / JUL 2019	JULY 2020	JULY 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ATS	*	0	0	-96.15%	1	26
CTS	-100.00%	0	2	-61.54%	5	13
ESCALADE	-38.10%	13	21	-61.08%	79	203
XT4	-30.95%	29	42	-38.70%	160	261
XT5	-52.94%	8	17	-35.38%	84	130
CADILLAC TOTAL	-39.02%	50	82	-48.03%	329	633

The Cadillac Society Take

For the ninth consecutive month, Cadillac Mexico sales posted significant declines in July. In particular, Cadillac’s performance in the Mexican market has been greatly impacted over the last four months by the COVID-19 pandemic, causing sales to fall to record lows in the Latin country. However, the July performance represents a healthy recovery in volume, representing the luxury marque’s best sales figure since the virus began to negatively impact Mexico.

Although all models show negative sales figures, the improvement in July was led by the Cadillac XT4, with the compact crossover achieving its best sales volume of the last four months, with 29 units sold. That enabled the XT4 to have the smallest drop within the brand, establishing itself as the best-selling Cadillac model in Mexico. Meanwhile, the Escalade and XT5 maintained very low sales levels in the Mexican market during the past month.