Cadillac South Korea sales increased 12 percent to 138 units in April 2020 compared to April 2019.
Note that South Korea sales figures generally become available roughly 45 days after the close of the month.
Individual model sales performance was as follows:
During the first fourth months of the 2020 calendar year, Cadillac South Korea sales decreased 25 percent to 416 units.
| MODEL | APR 2020 / APR 2019 | APRIL 2020 | APRIL 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT6 | +123.26% | 96 | 43 | +3.36% | 246 | 238 |
| CTS | -85.00% | 3 | 20 | -78.21% | 17 | 78 |
| ESCALADE | -33.33% | 12 | 18 | -44.30% | 44 | 79 |
| XT5 | -67.65% | 11 | 34 | -48.48% | 68 | 132 |
| XT6 | * | 16 | * | * | 41 | * |
| CADILLAC TOTAL | +12.20% | 138 | 123 | -25.18% | 416 | 556 |
Cadillac South Korea sales increased in April, the second month of the global COVID-19 pandemic. The uptick in April sales volume marks the second consecutive monthly increase in sales volume for Cadillac in the South Korean market, following a 4 percent growth in March. In fact, the performance bucks the negative trend in South Korea’s luxury automobile sales, which have suffered significant declines due to the negative impact of the coronavirus pandemic.
Cadillac South Korea’s sales gains in April were generated by a massive, 123 percent increase in Cadillac CT6 sales volume. As a result, the large sedan has regained its position as the brand’s best-selling model in the country for the second consecutive month. Ironically, production of the CT6 ended in February of this year.
In addition, the Cadillac XT6 also stands out for its sales performance. Though the three-row crossover recently launched in the South Korean market, it has quickly positioned itself as Cadillac’s most popular utility vehicle in the market during March and April.
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