Cadillac XT4 Sales Jump 17 Percent In Q4 2019

Cadillac XT4 sales increased in the United States, Canada and Mexico during the fourth quarter of 2019.

Cadillac XT4 Sales - Q4 2019 - United States

In the United States, Cadillac XT4 deliveries totaled 8,895 units in Q4 2019, an increase of about 17 percent compared to 7,573 units sold in Q4 2018.

During the complete 2019 calendar year, XT4 sales increased about 311 percent to 31,987 units.

Cadillac XT4 Sales - Q4 2019 - Canada

In Canada, Cadillac XT4 deliveries totaled 751 units in Q4 2019, an increase of about 105 percent compared to 366 units sold in Q4 2018.

During the complete 2019 calendar year, XT4 sales increased about 703 percent to 3,205 units.

Cadillac XT4 Sales - Q4 2019 - Mexico

In Mexico, Cadillac XT4 deliveries totaled 137 units in Q4 2019, an increase of about 101 percent compared to 68 units sold in Q4 2018.

During the complete 2019 calendar year, XT4 sales increased about 587 percent to 467 units.

Competitive Sales Comparison

Fourth quarter Cadillac XT4 sales volume puts the crossover in third place in its competitive set in terms of cumulative sales volume, behind the Lexus NX in first place and the Acura RDX in second. The XT4 outsold the all-new Audi Q3, the XT4’s corporate cousin – the Buick Envision, the BMW X1 and X2 (for a combined 8,100 deliveries), all-new Lincoln Corsair, Mercedes-Benz GLA-Class, and the Infiniti QX30.

Sales Numbers - Luxury C-Segment Crossovers - Q4 2019 - United States

From a segment share standpoint, the Lexus NX led the pack with 22 percent share, followed closely by the Acura RDX with 21 percent. The Cadillac XT4, Audi Q3 and Buick Envision saw 10 percent share each, followed by 9 percent combined for the BMW X1 and X2, 9 percent for the Lincoln Corsair, 8 percent for the Mercedes-Benz GLA-Class, and less than 1 percent for the Infiniti QX30.

The luxury C-crossover segment expanded 13.5 percent to 85,397 units in Q4 2019.

The Cadillac Society Take

Cadillac XT4 sales outperformed the segment during Q4 2019, while moving up into third place in its competitive set. The small luxury crossover attained a 10 percent segment share – a very solid and respectable position, especially given limited inventory/availability during the second half of the fourth quarter as a result of the UAW labor strike.

The walkout lasted 40 days and prevented Cadillac from assembling and shipping new units of the XT4 to dealers, thereby significantly limiting on-the-ground inventory and, as a result, customer choice. We believe that the strike took away at least three percentage points share from the XT4 during Q4.

In addition, we also posit that the XT4 is taking some sales from the XT5, whose sales fell 18 percent during the quarter. Even so, combined XT4 and XT5 sales are still higher than XT5 sales alone. 

About The Numbers

• All percent change figures compared to Cadillac XT4 sales in Q4 2018, unless otherwise noted
• In the United States, there were 77 selling days in Q4 2018 and 78 selling days in Q4 2019
• South Korea sales figures reflect actual vehicle registrations rather than wholesales
• Fourth quarter 2019 Cadillac sales results:
  • Cadillac sales Q4 2019 USA
  • Cadillac Canada sales Q4 2019
  • Cadillac China sales Q4 2019
  • Cadillac South Korea sales Q4 2019
    • Cadillac South Korea sales October 2019
    • Cadillac South Korea sales November 2019
    • Cadillac South Korea sales December 2019
  • Cadillac Mexico sales Q4 2019
    • Cadillac Mexico sales October 2019
    • Cadillac Mexico sales November 2019
    • Cadillac Mexico sales December 2019