Cadillac South Korea Sales Decrease 21 Percent In December 2019

Cadillac South Korea sales decreased 21 percent to 172 units in December 2019 compared to December 2018.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 100 percent to 0 units
- The vehicle has been discontinued and is being replaced by the CT4 on the low end and CT5 on the high end
Cadillac CT6 sales decreased 56.45 percent to 54 units
Cadillac CTS sales decreased 32.14 percent to 19 units
- The vehicle has been discontinued and is being replaced by the CT5 on the low end and CT6 on the high end
Cadillac Escalade sales increased 91.67 percent to 23 units
Cadillac XT4 sales have not yet commenced in Korea
Cadillac XT5 sales increased 204 percent to 76 units
Cadillac XT6 sales have not yet commenced in Korea
The Cadillac XTS and Escalade ESV are not offered in South Korea

In the complete 2019 calendar year, Cadillac South Korea sales decreased 18 percent to 1,714 units.

Sales Results - December 2019 - South Korea - Cadillac

MODEL	DEC 2019 / DEC 2018	DECEMBER 2019	DECEMBER 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
ATS	-100.00%	0	30	-66.67%	67	201
CT6	-56.45%	54	124	-44.79%	525	951
CTS	-32.14%	19	28	-1.76%	223	227
ESCALADE	+91.67%	23	12	+41.59%	303	214
XT5	+204.00%	76	25	+17.32%	596	508
CADILLAC TOTAL	-21.46%	172	219	-18.42%	1,714	2,101

The Cadillac Society Take

Although December was the fifth consecutive month that Cadillac South Korea sales registered a decrease, the 21 percent figure last month represents the lowest of those falls. Similarly, the 172 vehicles that Cadillac delivered in the South Korean market in December show a marked improvement over previous months. However, the performance still did not prevent Cadillac sales from falling 18.4 percent during the complete 2019 calendar year compared to 2018.

Once again, the negative performance of Cadillac South Korea sales in December is due to the steep drop in sedan sales, caused by the discontinuation of the Cadillac ATS and CTS, along with the lower sales performance of the Cadillac CT6. By contrast, sales of the Cadillac XT5 and Escalade continued to improve with notable increases of 204 and 92 percent, respectively. This boom in Cadillac utilities in South Korea will be reinforced in 2020 with the official arrival of the XT5 refresh as well as the launch of the XT4 and XT6.

About The Numbers

All percent change figures compared to Cadillac South Korea sales in December 2018, except when noted
South Korea sales figures reflect actual vehicle registrations rather than wholesales