Categories: Article TypeBusinessBy The NumbersCadillacCadillac Society SpecialMarketNorth AmericaSalesUnited States

U.S. Cadillac Sales Increased 7.2 Percent In Q3 2019

Cadillac sales in the United States increased 7.2 percent to 39,961 units during the third quarter of 2019.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 93.07 percent to 158 units
- The vehicle has been discontinued and is being replaced by the all-new Cadillac CT4 and Cadillac CT5
Cadillac CT6 sales decreased 31.61 percent to 1,625 units
Cadillac CTS sales decreased 69.47 percent to 1,128 units
- The vehicle has been discontinued and is being replaced by the new Cadillac CT5 on the low end and Cadillac CT6 on the high end
Cadillac Escalade sales increased 7.88 percent to 10,284 units
- Escalade ESV sales are included in this line item
Cadillac XT4 sales increased 4138.47 percent to 8,986 units
Cadillac XT5 sales decreased 18.41 percent to 12,315 units
Cadillac XT6 sales totaled 4,316 units
Cadillac XTS sales decreased 71.98 percent to 1,149 units
- The vehicle has been discontinued

During the first nine months of the 2019 calendar year, U.S. Cadillac sales increased 2 percent to 115,695 units.

Sales Results - Q3 2019 - USA - Cadillac

MODEL	Q3 2019 / Q3 2018	Q3 2019	Q3 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
ATS	-93.07%	158	2,281	-89.52%	1,051	10,028
CT6	-31.61%	1,625	2,376	-21.94%	5,675	7,270
CTS	-69.47%	1,128	3,695	-31.65%	5,999	8,777
ESCALADE	+7.88%	10,284	9,533	-2.80%	26,535	27,299
XT4	+4,138.47%	8,986	212	+10,792.45%	23,092	212
XT5	-18.41%	12,315	15,093	-17.61%	38,711	46,983
XT6	*	4,316	*	*	4,390	0
XTS	-71.98%	1,149	4,101	-19.13%	10,242	12,664
CADILLAC TOTAL	+7.16%	39,961	37,291	+2.17%	115,695	113,240

The Cadillac Society Take

U.S. Cadillac sales increased a healthy amount during the third quarter of 2019, marking the second consecutive quarter during which the luxury automaker has registered positive results in its home market. The results are quite welcome as the brand suffered sustained declines in sales volume over the past three years.

Cadillac’s positive results in Q3 2019 were supported by the solid commercial performance of its utilities. In this sense, the Cadillac XT4 recorded its best quarter to date. In addition, the Escalade increased its sales by 8 percent year-over-year and the all-new XT6 completed its first full quarter on sale. Meanwhile, the XT5 again saw its sales fall significantly, while still remaining the brand’s best-selling model of the brand.

Here’s to hoping that Cadillac will be able to maintain its forward momentum in gaining positive sales over the next few months. Factors working in the brand’s favor include the introduction of such models as the refreshed Cadillac XT5 and better availability of the Cadillac XT6, as well as the beginning of 2020 Cadillac CT5 sales.