Home » U.S. Cadillac Sales Decrease 11 Percent To 37,291 Units In Q3 2018

U.S. Cadillac Sales Decrease 11 Percent To 37,291 Units In Q3 2018

U.S. Cadillac Sales Decrease 11 Percent To 37,291 Units In Q3 2018

Cadillac sales 37,291 new vehicles in the third quarter of 2018 in the United States. The results represent a decrease of 11 percent compared to the third quarter of 2017.

Individual model sales performance was as follows:

  • Cadillac ATS sales decreased 25 percent to 2,281 units
  • Cadillac CT6 sales decreased 13 percent to 2,376 units
  • Cadillac CTS sales increased 21 percent to 3,695 units
  • Cadillac XTS sales increased 15.4 percent to 4,101 units
  • Cadillac Escalade sales increased 1.9 percent to 9,533 units
    • Cadillac no longer breaks out sales of the regular-wheelbase Escalade vs. the extended-wheelbase Escalade ESV. For this reason, the chart shows a 100 percent drop in Escalade ESV sales, which is not truly the case.
  • Cadillac XT4 sales totaled 212 units, representing the first quarter that the small crossover went on sale
  • Cadillac XT5 sales decreased 25 percent to 15,093 units

In the first nine months of 2018, U.S. Cadillac sales decreased 0.53 percent to 113,240 units.

Sales Results - Q3 2018 - USA - Cadillac

MODELQ3 2018 / Q3 2017Q3 2018Q3 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
ATS-24.92% 2,2813,038-2.14%10,028 10,247
CT6-13.00% 2,3762,731-10.56%7,270 8,128
CTS+21.35% 3,6953,045+8.30%8,777 8,104
ESCALADE+68.46% 9,5335,659+72.60%27,299 15,816
ESCALADE ESV-100.00% 03,696-100.00%0 10,619
XT4* 212**212 0
XT5-24.69% 15,09320,042-5.73%46,983 49,840
XTS+15.42% 4,1013,553+15.94%12,664 10,923
CADILLAC TOTAL-10.73% 37,29141,773-0.53%113,240 113,846

About The Numbers

  • All percent change figures compared to Cadillac Q3 2017 USA sales, except when noted
  • There were 76 selling days in Q3 2018 and 78 selling days in Q3 2017

We are reporting Cadillac sales numbers quarterly due to the decision made by Cadillac parent, General Motors, to switch to a quarterly sales reporting structure. The decision has garnered notable amounts of criticism, as it robs analysts, enthusiasts and suppliers of timely and detailed sales data, and prevents these interest groups from making informed decisions and conclusions.

Additionally, Cadillac did not specify retail vs. fleet sales for the third quarter of 2018.

More Cadillac Sales

Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.


  1. How does Cadillac sales compare to the competition?

  2. Hopefully, XT5 sales dropped in anticipation of the XT4 (though 3rd Qtr 2017 could be an anomaly), otherwise Cadillac is in serious trouble.

    I thought the XTS refresh was pointless since it will soon be cancelled, but it seems to be paying off.

  3. XTS and CT6 combined outsell most of competition in terms of size. Seeing pictures of refreshed CT6 I would wait till it hits the market too before buying the old version! Escalade has healthy sales. Wish they would market CTS and did something to the interior but no such luck. It is a very good car! And buyers are picking up on that it seems. XT5 – of course step forward but not as emotionally grabbing as XT4 or even old SRX with it’s weird but memorable design. So things are not as bad as they seem… But… Recently I had a chance to buy a new car. I owned 2008 CTS AWD 3.6 V6 few years ago followed by 2015 ATS 2.0 coupe followed by BMW 330Ci convertible. I test drove 2014 CTS V-sport and fell in love with it. What a good car! But guess what? Ended up buying (similar price!) 2010 CTS premium performance. Why? Interior. Seeing that all the Germans copied Escala’s multiscreen dashboard and instrumental panel (see new 3 series etc) I can’t believe XT4 didn’t even hint on that. Escala was gorgeous from the outside but the real winner was inside. I sure hope new sedans and XT6 will have that. Cadillacs have always had brilliant exteriors. But if you drive one it’s the interior that keeps you inside. So their sales people should stop crying about low volume of sale (because they are really not that low) and should start celebrating small achievements. Engineers should really start taking concepts to life! Because buyers do love Cadillacs. Real ones not look-alikes.

  4. The decision to abandon the signature “vertical tail lamp design” feature in redesigned models will further diminish sales. It is good to see the “Light Neutral” interior color offered in the CT6 model (featuring the same front seat back color panels, which gives a bigger look to the interiors.) The XT4 looks nice and should help overall sales figures.

    • The vertical lighting signature still exists today. The only difference is that it is nos joined by a horizontal signature as well. The design is still unique and remains extremely noticeable. Your take on the sales correlation is unfounded and overblown.


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