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Cadillac CT6 Sales Decrease 19 Percent To 2,427 Units In Q2 2018

Cadillac CT6 sales increased in China and decreased in the United States, Canada and South Korea in the second quarter of 2018.

Cadillac CT6 Sales - Q2 2018 - United States

In the United States, Cadillac CT6 deliveries totaled 2,427 units in Q2 2018, a decrease of about 19 percent compared to 2,993 units sold in Q2 2017.

In the first six months of the year, CT6 sales decreased about 9 percent to 4,894 units.

MODEL	Q2 2018 / Q2 2017	Q2 2018	Q2 2017	YTD 2018 / YTD 2017	YTD 2018	YTD 2017
CT6	-18.91%	2,427	2,993	-9.32%	4,894	5,397

Cadillac CT6 Sales - Q2 2018 - Canada

In Canada, Cadillac CT6 deliveries totaled 71 units in Q2 2018, a decrease of about 30 percent compared to 102 units sold in Q2 2017.

In the first six months of the year, CT6 sales decreased about 30 percent to 121 units.

MODEL	Q2 2018 / Q2 2017	Q2 2018	Q2 2017	YTD 2018 / YTD 2017	YTD 2018	YTD 2017
CT6	-30.39%	71	102	-30.46%	121	174

Cadillac CT6 Sales - Q2 2018 - South Korea

In South Korea, Cadillac CT6 deliveries totaled 133 units in Q2 2018, a decrease of about 23 percent compared to 172 units sold in Q2 2017.

In the first six months of the year, CT6 sales increased about 8 percent to 319 units.

MODEL	Q2 2018 / Q2 2017	Q2 2018	Q2 2017	YTD 2018 / YTD 2017	YTD 2018	YTD 2017
CT6	-22.67%	133	172	+8.14%	319	295

Cadillac CT6 Sales – Q2 2018 – China

Cadillac CT6 sales increased 49 percent to 3,700 units in China during the second quarter 2018. The automaker did not provide any further information regarding CT6 sales in China.

The Cadillac Society Take

The CT6’s second quarter 2018 sales performance enables the model to remain in third place in its competitive set in terms of sales volume in the United States, a total of 1,433 units behind the Mercedes-Benz S-Class segment best-seller and 269 units behind the Lexus LS, which has been completely redesigned this year. The CT6 did, however, outsell the BMW 7 Series, Genesis G90 and Audi A8 during the quarter. We should mention that Audi is currently in the process of launching the all-new A8, and sales of the offering are artificially depressed due to low availability.

Sales Numbers - Full-Size Prestige Luxury Cars - Q2 2018 - United States

MODEL	Q2 18 / Q2 17	Q2 18	Q2 17	YTD 18 / YTD 17	YTD 18	YTD 17
S-CLASS	-1.91%	3,860	3,935	+11.10%	8,425	7,583
LS	+195.94%	2,696	911	+135.53%	4,369	1,855
CT6	-18.91%	2,427	2,993	-9.32%	4,894	5,397
7 SERIES	+7.81%	2,320	2,152	-3.17%	4,120	4,255
G90	-39.81%	632	1,050	-28.27%	1,616	2,253
A8	-56.68%	350	808	-64.02%	576	1,601
TOTAL	+3.68%	12,285	11,849	+4.60%	24,000	22,944

The 19 percent sales dip experienced by the CT6 during the quarter lagged the segment’s 3.69 percent average growth rate, a turn of events that could potentially be related to customers waiting for the refreshed 2019 Cadillac CT6, which Cadillac announced in late March.

The revised model delivers a significant amount of new features and updates, including a new exterior design, 10-speed automatic transmission, new Cadillac Twin-Turbo V8 engine, and a new trim level structure that introduces Sport and V-Sport models, while giving distinctive personas to the Luxury and Sport equipment groups.

In addition, the 2019 Cadillac CT6 brings various updates to the interior, highlighted by new tactile controls for the ~~CUE~~ Cadillac infotainment system, an improved wireless smartphone charger, and an improved rear camera mirror, among other items. The 2019 CT6 goes on sale this fall, and one might expect to see CT6 sales pick back up at that point.

The full-size prestige luxury car segment expanded 3.7 percent in the second quarter 2018, and 6.4 percent during the first six months of 2018.

About The Numbers

All percent change figures compared to Cadillac CT6 Q2 2017 sales, unless noted otherwise
In the United States, there were 77 selling days in Q2 2018 and 77 selling days in Q2 2017
In Canada, there were 77 selling days in Q2 2018 and 76 selling days in Q2 2017
China sales figures represent retail deliveries and do not include fleet sales
South Korea sales figures represent vehicle registrations rather than raw sales volume

Cadillac CT6 Photo Gallery

Alex Luft

Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.