Home » November 2017 Cadillac Sales Increase 3.7 Percent To 32,016 Units Globally

November 2017 Cadillac Sales Increase 3.7 Percent To 32,016 Units Globally

November 2017 Cadillac Sales Increase 3.7 Percent To 32,016 Units Globally

Cadillac recorded 32,016 new vehicle sales in November 2017, an increase of 3.2 percent year-over-year. The performance represents the brand’s 18th consecutive month of global sales volume growth.

“We have positioned ourselves to have a successful 2017 and are on track to have one of the best sales years in the history of Cadillac,” said Cadillac President Johan de Nysschen. “Our SUV sales remain strong and we are seeing growth in the sedan segment, with both the ATS and CT6 performing well globally.”

In the first 11 months of 2017, sales increased 18.5 percent to 321,721 units. The results have enabled Cadillac to surpass last year’s total of 308,718 vehicles sold globally.

November 2017 Cadillac Sales By Model

Cadillac did not disclose sales on a per-model basis in November, something it stopped doing at the end of 2016.

The brand did, however, state that the Cadillac XT5 luxury crossover remains the brand’s top-selling product, with a total of 129,971 units delivered worldwide so far in 2017.

In addition, global sales of the Cadillac ATS remain strong and have increased 20.2 percent for the year.

November 2017 Cadillac Sales By Market

Cadillac sales decreased in the United States and in Canada while increasing in China:

  • Cadillac sales in the United States decreased 12.8 percent or 1,967 units to 13,359 units:
    • Retail sales decreased 9.9 percent or 1,277 units to 11,605 vehicles
    • Fleet sales decreased 28.2 percent or 690 units to 1,754 vehicles
  • Cadillac sales in China increased 23.4 percent to 16,629 units
  • Cadillac sales in Canada decreased 4.7 percent to 1,045 units:
    • Retail sales decreased 10.8 percent to 740 vehicles
  • Cadillac sales in all other regions (ROW, or Rest of World) decreased 0.6 percent to 983 units
    • Cadillac says that South Korea, the Middle East and Japan also saw sales increases in November

Unlike in the first four months of 2017, Cadillac did not provide individual sales figures for Mexico, Europe and South Korea or the Middle East, instead including sales from those markets in the single ROW (Rest of World) line item.

Cadillac Sales Results - November 2017 - By Market

MarketNovember 2017 / November 2016November 2017November 2016YTD 2016 / YTD 2015YTD 2017YTD 2016
United States-12.8%13,35915,326-5%141,136148,560

November 2017 Average Transaction Prices (ATPs)

According to the J.D. Power Information Network, the average U.S. transaction price for a new Cadillac was above $54,000 in November. The brand continues to have the second-highest average transaction prices among major luxury automotive brands in the U.S.

Cadillac says that it is continuing to focus on high-quality retail business in the United States while reducing exposure to fleet sales. The U.S. luxury car market continues to experience contraction in demand for sedans, but Cadillac has been able to partially offset this impact with strong sales of the XT5 and the iconic Escalade, resulting in 8.1 percent growth in SUV portfolio sales in the first 11 months of 2017.

About The Figures

  • All percent change figures compared to Cadillac November 2016 sales, except as noted
  • In Canada, there were 26 selling days in November 2017 and 26 selling days in November 2016
  • In the United States, there were 25 selling days in November 2017 and 25 selling days in November 2016
  • China sales represent retail sales, rather than wholesales
  • Europe sales, which are included in the R.O.W. column, are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs
  • Data is not adjusted for the difference in selling days

Further Reading & Sales Reporting

Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

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