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A New Cadillac Will Come To Market Every Six Months Starting In 2018

A New Cadillac Will Come To Market Every Six Months Starting In 2018

Cadillac has been and continues to be gearing up for a substantial product offensive, and we now know some of the details associated with the strategy.

“Starting with the launch of XT4, a new Cadillac will be brought to market every six months, a total of five car lines in the space of two years,” said Cadillac President Johan de Nysschen at the Geneva International Motor Show.

Cadillac Society Says

A total of five car lines over the course of 24 months sounds like a great plan. The question now is, what are they?

We already know that two of the five models in question are crossovers to flanks the XT5 — so the compact XT4 and a large CUV, likely to be called the XT6 or XT7. Two others are likely the CT# replacements for the ATS and CTS. That leaves one model, which we will will posit is either a new B-segment (subcompact) sedan to slot below the ATS replacement or a full-sized crossover riding on the CT6’s Omega platform. And let’s not forget the updated XTS, which we don’t believe is part of the five model count referenced by Mr. de Nysschen.

Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

1 Comment

  1. There has been no new product yet in 2018 and this is mid August. The XT4 will not land until October. The 2019 CT6 is NOT NEW product. The V Sport addition could be called that with the new V8, but I don’t think Cadillac counts that as a new product line. It is due out in DEC./Jan.

    So what’s new in 2019. The CT5 has not even launched yet, may at Detroit in Jan. 2019, but still will not be ready for roll out until the end of 2019, if at that. The CT4 is behind that. Where is the next XT, which I presume is the XT6. I don’t expect to see either in production until late 2020. The Escala, if the car is still on go, don’t know with the bean counters in charge, is scheduled for 2021….

    Seems more like 4 years, not every 6 months……

    Reply

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