The Cadillac F1 Team has put fans on notice in a recent social media post, which confirmed that its the livery for the luxury marque’s F1 program will make its debut during the NFL’s Super Bowl LX in February. The promotion seems like a great way to build some patriotic excitement, thereby making F1 racing as American as the NFL (or NASCAR). Perhaps this is why a McLaren exec thinks the Cadillac F1 Team will make racing more lucrative for other teams.
“It gives us a chance to introduce Cadillac Formula One team on a stage that reflects who we are,” said Cadillac F1 team CEO Dan Towriss, speaking of the Super Bowl ad spot. “We’re proud of our American heritage and we want to show up in a way that feels bold, innovative and distinctly ours. This is just the beginning, but it’s a moment I’m incredibly proud of.”
Cadillac F1 race car prototype
Yes, technically we’ve already seen a Cadillac F1 racecar mockup. However, that computer rendition was not representative of the actual machine that’ll be piloted by Valtteri Bottas and Sergio “Checo” Pérez. That said, there are quite a few notable similarities when it comes to cohesive colors between the different brand partners.
For starters, the Cadillac crest features gold, red, and blue. This is reflected in the predominantly blue finish shown in the image above, which corresponds with both the NFL and Tommy Hilfiger. Beyond that, the red and gold are also present in the Jim Bean whiskey branding. These hues are also congruent with those flaunted by the Cadillac V-Series.R in the IMSA WeatherTech SportsCar Championship, which can be seen in the image below.
Cadillac V-Series.R in the IMSA WeatherTech SportsCar Championship
The Cadillac F1 team may have finished designing its livery and securing its driver roster, however, it still has plenty of loose ends to tie up. One major remaining obstacle is gaining approval as a power unit manufacturer, which will allow it to use its own engines in competition. For its first season, the Cadillac F1 cars will utilize Ferrari power plants.
Earlier this year, the Cadillac F1 team unveiled its official logo, secured Tommy Hilfiger as its first official brand partner, and signed an agreement with Keanu Reeves to produce a new docuseries that focuses on the team’s journey to the starting grid.
