Cadillac CT4 sales decreased in the United States and Canada during the second quarter of 2024.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CT4 | -35.10% | 1,768 | 2,724 | -35.58% | 3,502 | 5,436 |
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CT4 | -41.83% | 121 | 208 | -43.12% | 219 | 385 |
During the second quarter of 2024, Cadillac CT4 sales slotted in dead last due to a 35 percent slide to 1,768 units.
The Acura Integra continued to lead the segment despite a 19 percent downturn to 7,135 units, followed by the Audi A3 in the runner-up position with an 11 percent slide to 3,335 units. The Mercedes-Benz CLA-Class slotted in third, up 18 percent to 2,985 sales, tailed by the BMW 2 Series in fourth with a three percent uptick to 2,898 units last quarter. The CT4 rounded out fifth place, and in fact, the only competitor that it outperformed was the Mercedes-Benz A-Class, which has been discontinued and only recorded two deliveries during the quarter.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| ACURA INTEGRA | -18.79% | 7,153 | 8,808 | 39% | 43% | -17.42% | 13,638 | 16,514 |
| AUDI A3 | -11.14% | 3,335 | 3,753 | 18% | 18% | -9.90% | 7,047 | 7,821 |
| MERCEDES-BENZ CLA-CLASS | +18.41% | 2,985 | 2,521 | 16% | 12% | -28.83% | 3,595 | 5,051 |
| BMW 2 SERIES | +3.32% | 2,898 | 2,805 | 16% | 14% | +53.68% | 6,436 | 4,188 |
| CADILLAC CT4 | -35.10% | 1,768 | 2,724 | 10% | 13% | -35.58% | 3,502 | 5,436 |
| MERCEDES-BENZ A-CLASS | -91.26% | 2 | 23 | 0% | 0% | -97.99% | 3 | 149 |
| TOTAL | -12.08% | 18,141 | 20,634 | -12.61% | 34,221 | 39,159 |
In terms of segment share, the Integra garnered 39 percent share, down four percentage points; the A3 held steady at 18 percent, followed by the CLA-Class with 16 percent share, up for percentage points. The 2 Series also earned 16 percent share, up two percentage points, while Cadillac CT4 sales accounted for 10 percent share, down three percentage points.
Cadillac CT4 sales during Q2 2024 place the luxury sedan effectively dead last, considering the only vehicle it outsold is no longer in production.
Unfortunately, the CT4 did not undergo a refresh for the 2025 model year, unlike its bigger brother, the Cadillac CT5. In fact, it was a surprise that the CT4 even made it to the 2025 model year, although at this point, it’s not clear how much longer it can hang on before Cadillac discontinues it entirely.
Until that happens, the CT4 will continue to lag behind its opponents in the absence of a midcycle refresh, which is highly unlikely.
Sales increased 2.7 percent to 945 units during the first 10 months of 2024.
It seems that it's only a matter of time.
The ambient light color tally is now 126.
And we have some ideas about how this will be accomplished.
Production of the colorway will end in December.
