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Cadillac CT5 Sales Slot In Mid-Pack During Q2 2024

Cadillac CT5 sales decreased in the United States and Canada during the second quarter of 2024.

Cadillac CT5 Sales - Q2 2024 - United States

In the United States, Cadillac CT5 deliveries totaled 3,841 units in Q2 2024, a decrease of about 29 percent compared to 5,396 units sold in Q2 2023.

In the first six months of the year, CT5 sales decreased about 31 percent to 6,863 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
CT5 -28.82% 3,841 5,396 -31.29% 6,863 9,989

Cadillac CT5 Sales - Q2 2024 - Canada

In Canada, Cadillac CT5 deliveries totaled 255 units in Q2 2024, a decrease of about 6 percent compared to 271 units sold in Q2 2023.

In the first six months of the year, CT5 sales decreased about 27 percent to 403 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
CT5 -5.90% 255 271 -26.59% 403 549

Competitive Sales Comparison (USA)

Cadillac CT5 sales placed the luxury sedan mid-pack in its crowded segment, ranking seventh out of 15 entries.

The BMW 4 Series maintained the lead despite its 19 percent slide in sales to 11,088 units, followed by the Mercedes-Benz C-Class, which experienced a nine percent bump to 9,377 sales, enough to nudge it to second place. The Audi A5 placed third with a 21 percent upswing to 8,030 units. The BMW 3 Series ranked fourth, down 25 percent to 5,725 units, followed by the Lexus IS with a 132 percent jump to 4,234 deliveries. The Volvo S60 slotted in sixth with a 219 percent increase to 5,246 units, and the CT5 (see running Cadillac CT5 sales) ranked seventh with a 29 percent drop to 3,841 units. The rest of the segment competitors each accounted for fewer than 3,000 sales individually.

Sales Numbers - D-Segment Luxury Cars - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
BMW 4 SERIES -19.45% 11,088 13,765 19% 21% -22.62% 19,935 25,762
MERCEDES-BENZ C-CLASS +8.74% 9,377 8,623 16% 13% +8.34% 17,429 16,087
AUDI A5 +20.61% 8,030 6,658 14% 10% +4.65% 12,826 12,256
BMW 3 SERIES -25.31% 5,725 7,665 10% 12% -1.94% 14,137 14,416
LEXUS IS -10.62% 5,142 5,753 9% 9% -8.68% 10,149 11,114
VOLVO S60 +132.51% 4,234 1,821 7% 3% +178.80% 9,270 3,325
CADILLAC CT5 -28.82% 3,841 5,396 7% 8% -31.29% 6,863 9,989
GENESIS G70 -23.14% 2,804 3,648 5% 6% -11.75% 5,496 6,228
AUDI A4 -30.60% 2,184 3,147 4% 5% -44.72% 4,636 8,386
ACURA TLX -72.56% 1,581 5,762 3% 9% -55.59% 4,211 9,482
INFINITI Q50 -21.16% 1,442 1,829 3% 3% -11.14% 2,839 3,195
ALFA ROMEO GIULIA -24.16% 656 865 1% 1% -29.22% 1,296 1,831
LEXUS RC +14.94% 531 462 1% 1% +11.76% 941 842
VOLVO V60 +53.14% 268 175 0% 0% +81.07% 507 280
INFINITI Q60 -96.84% 11 348 0% 1% -93.35% 48 722
TOTAL -13.66% 56,914 65,917 -10.76% 110,583 123,915

The CT5 commanded a seven percent market share in its segment, down one percentage point year-over-year. The 4 Series claimed a 19 percent segment share, losing two percentage points, while the C-Class held 16 percent share, up three percentage points, and the A5 earned a 14 percent share, up four percentage points. The IS held steady at nine percent, followed by the S60 with a seven percent share, up four percentage points. The remaining entries each earned a five percent segment share or less.

Below, we have provided a summary of marques with more than one entry, compared to Cadillac CT5 sales:

  • BMW: 16,813 units / 29 percent share
  • Audi: 10,214 units / 18 percent share
  • Lexus: 5,673 units / 10 percent share
  • Volvo: 4,502 units / 7 percent share
  • Cadillac CT5: 3,841 /7 percent share
  • Infiniti: 1,453 units / 3 percent share

Cumulative sales of the BMW 3 Series and 4 Series totaled 16,813 deliveries for a 29 percent segment share, more than enough to maintain first place.

Sales Numbers - BMW D-Segment Luxury Cars - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
BMW 3 SERIES -25.31% 5,725 7,665 34% 36% -1.94% 14,137 14,416
BMW 4 SERIES -19.45% 11,088 13,765 66% 64% -22.62% 19,935 25,762
TOTAL -21.54% 16,813 21,430 -15.20% 34,072 40,178

Combined sales of the Audi A4 and A5 accumulated 10,214 deliveries, giving Audi an 18 percent segment share and placing it second overall.

Sales Numbers - Audi D-Segment Luxury Cars - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
AUDI A4 -30.60% 2,184 3,147 21% 32% -44.72% 4,636 8,386
AUDI A5 +20.61% 8,030 6,658 79% 68% +4.65% 12,826 12,256
TOTAL +4.17% 10,214 9,805 -15.41% 17,462 20,642

Both Lexus entries, the IS and its two-door coupe variant, the RC, combined for 4,502 sales for a 10 percent segment share.

Sales Numbers - Lexus D-Segment Luxury Cars - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
LEXUS IS -10.62% 5,142 5,753 91% 93% -8.68% 10,149 11,114
LEXUS RC +14.94% 531 462 9% 7% +11.76% 941 842
TOTAL -8.72% 5,673 6,215 -7.24% 11,090 11,956

Volvo’s two entries, the S60 and V60 ranges, posted combined sales of 4,502 deliveries for a seven percent segment share.

Sales Numbers - Volvo D-Segment Luxury Cars - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
VOLVO S60 +132.51% 4,234 1,821 94% 91% +178.80% 9,270 3,325
VOLVO V60 +53.14% 268 175 6% 9% +81.07% 507 280
TOTAL +125.55% 4,502 1,996 +171.21% 9,777 3,605

The two Infiniti entries, the Q50 and its two-door coupe variant, the Q60, earned a combined 1,434 deliveries with just a three percent segment share.

Sales Numbers - Infiniti D-Segment Luxury Cars - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
INFINITI Q50 -21.16% 1,442 1,829 99% 84% -11.14% 2,839 3,195
INFINITI Q60 -96.84% 11 348 1% 16% -93.35% 48 722
TOTAL -33.26% 1,453 2,177 -26.30% 2,887 3,917

The luxury D-sedan segment shrank 14 percent to 56,914 units during Q2 2024, meaning CT5 sales underperformed the segment average.

The Cadillac Society Take

Cadillac CT5 sales were in the red for the third consecutive quarter, likely as a result of the inbound 2025 CT5 refresh. However, production of the updated model was delayed, finally kicking off in May at the Lansing Grand River plant in Michigan, while assembly of the high-performance CT5-V only began in July. Production of the potent CT5-V Blackwing has yet to commence. With all that in mind, it’s possible that a lack of CT5 supply at the dealer level is to blame, at least partially, for the downturn in sales last quarter.

Refreshed 2025 Cadillac CT5-V

In fact, units of the regular (non-V-Series) Cadillac CT5 only began landing on dealer lots in June, meaning that the refreshed model wasn’t on sale long enough to impact sales volume for the second quarter. We fully expect the refreshed model to boost Cadillac CT5 sales over the coming months as inventory becomes more plentiful.

It’s worth noting that the highly-competitive segment is shrinking, as Volvo discontinues the S60 and Infiniti drops the Q50.

About The Numbers

Alexandra Purcell

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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