Cadillac CT5 sales decreased in the United States and Canada during the second quarter of 2024.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CT5 | -28.82% | 3,841 | 5,396 | -31.29% | 6,863 | 9,989 |
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CT5 | -5.90% | 255 | 271 | -26.59% | 403 | 549 |
Cadillac CT5 sales placed the luxury sedan mid-pack in its crowded segment, ranking seventh out of 15 entries.
The BMW 4 Series maintained the lead despite its 19 percent slide in sales to 11,088 units, followed by the Mercedes-Benz C-Class, which experienced a nine percent bump to 9,377 sales, enough to nudge it to second place. The Audi A5 placed third with a 21 percent upswing to 8,030 units. The BMW 3 Series ranked fourth, down 25 percent to 5,725 units, followed by the Lexus IS with a 132 percent jump to 4,234 deliveries. The Volvo S60 slotted in sixth with a 219 percent increase to 5,246 units, and the CT5 (see running Cadillac CT5 sales) ranked seventh with a 29 percent drop to 3,841 units. The rest of the segment competitors each accounted for fewer than 3,000 sales individually.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| BMW 4 SERIES | -19.45% | 11,088 | 13,765 | 19% | 21% | -22.62% | 19,935 | 25,762 |
| MERCEDES-BENZ C-CLASS | +8.74% | 9,377 | 8,623 | 16% | 13% | +8.34% | 17,429 | 16,087 |
| AUDI A5 | +20.61% | 8,030 | 6,658 | 14% | 10% | +4.65% | 12,826 | 12,256 |
| BMW 3 SERIES | -25.31% | 5,725 | 7,665 | 10% | 12% | -1.94% | 14,137 | 14,416 |
| LEXUS IS | -10.62% | 5,142 | 5,753 | 9% | 9% | -8.68% | 10,149 | 11,114 |
| VOLVO S60 | +132.51% | 4,234 | 1,821 | 7% | 3% | +178.80% | 9,270 | 3,325 |
| CADILLAC CT5 | -28.82% | 3,841 | 5,396 | 7% | 8% | -31.29% | 6,863 | 9,989 |
| GENESIS G70 | -23.14% | 2,804 | 3,648 | 5% | 6% | -11.75% | 5,496 | 6,228 |
| AUDI A4 | -30.60% | 2,184 | 3,147 | 4% | 5% | -44.72% | 4,636 | 8,386 |
| ACURA TLX | -72.56% | 1,581 | 5,762 | 3% | 9% | -55.59% | 4,211 | 9,482 |
| INFINITI Q50 | -21.16% | 1,442 | 1,829 | 3% | 3% | -11.14% | 2,839 | 3,195 |
| ALFA ROMEO GIULIA | -24.16% | 656 | 865 | 1% | 1% | -29.22% | 1,296 | 1,831 |
| LEXUS RC | +14.94% | 531 | 462 | 1% | 1% | +11.76% | 941 | 842 |
| VOLVO V60 | +53.14% | 268 | 175 | 0% | 0% | +81.07% | 507 | 280 |
| INFINITI Q60 | -96.84% | 11 | 348 | 0% | 1% | -93.35% | 48 | 722 |
| TOTAL | -13.66% | 56,914 | 65,917 | -10.76% | 110,583 | 123,915 |
The CT5 commanded a seven percent market share in its segment, down one percentage point year-over-year. The 4 Series claimed a 19 percent segment share, losing two percentage points, while the C-Class held 16 percent share, up three percentage points, and the A5 earned a 14 percent share, up four percentage points. The IS held steady at nine percent, followed by the S60 with a seven percent share, up four percentage points. The remaining entries each earned a five percent segment share or less.
Below, we have provided a summary of marques with more than one entry, compared to Cadillac CT5 sales:
Cumulative sales of the BMW 3 Series and 4 Series totaled 16,813 deliveries for a 29 percent segment share, more than enough to maintain first place.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| BMW 3 SERIES | -25.31% | 5,725 | 7,665 | 34% | 36% | -1.94% | 14,137 | 14,416 |
| BMW 4 SERIES | -19.45% | 11,088 | 13,765 | 66% | 64% | -22.62% | 19,935 | 25,762 |
| TOTAL | -21.54% | 16,813 | 21,430 | -15.20% | 34,072 | 40,178 |
Combined sales of the Audi A4 and A5 accumulated 10,214 deliveries, giving Audi an 18 percent segment share and placing it second overall.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| AUDI A4 | -30.60% | 2,184 | 3,147 | 21% | 32% | -44.72% | 4,636 | 8,386 |
| AUDI A5 | +20.61% | 8,030 | 6,658 | 79% | 68% | +4.65% | 12,826 | 12,256 |
| TOTAL | +4.17% | 10,214 | 9,805 | -15.41% | 17,462 | 20,642 |
Both Lexus entries, the IS and its two-door coupe variant, the RC, combined for 4,502 sales for a 10 percent segment share.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| LEXUS IS | -10.62% | 5,142 | 5,753 | 91% | 93% | -8.68% | 10,149 | 11,114 |
| LEXUS RC | +14.94% | 531 | 462 | 9% | 7% | +11.76% | 941 | 842 |
| TOTAL | -8.72% | 5,673 | 6,215 | -7.24% | 11,090 | 11,956 |
Volvo’s two entries, the S60 and V60 ranges, posted combined sales of 4,502 deliveries for a seven percent segment share.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| VOLVO S60 | +132.51% | 4,234 | 1,821 | 94% | 91% | +178.80% | 9,270 | 3,325 |
| VOLVO V60 | +53.14% | 268 | 175 | 6% | 9% | +81.07% | 507 | 280 |
| TOTAL | +125.55% | 4,502 | 1,996 | +171.21% | 9,777 | 3,605 |
The two Infiniti entries, the Q50 and its two-door coupe variant, the Q60, earned a combined 1,434 deliveries with just a three percent segment share.
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| INFINITI Q50 | -21.16% | 1,442 | 1,829 | 99% | 84% | -11.14% | 2,839 | 3,195 |
| INFINITI Q60 | -96.84% | 11 | 348 | 1% | 16% | -93.35% | 48 | 722 |
| TOTAL | -33.26% | 1,453 | 2,177 | -26.30% | 2,887 | 3,917 |
The luxury D-sedan segment shrank 14 percent to 56,914 units during Q2 2024, meaning CT5 sales underperformed the segment average.
Cadillac CT5 sales were in the red for the third consecutive quarter, likely as a result of the inbound 2025 CT5 refresh. However, production of the updated model was delayed, finally kicking off in May at the Lansing Grand River plant in Michigan, while assembly of the high-performance CT5-V only began in July. Production of the potent CT5-V Blackwing has yet to commence. With all that in mind, it’s possible that a lack of CT5 supply at the dealer level is to blame, at least partially, for the downturn in sales last quarter.
In fact, units of the regular (non-V-Series) Cadillac CT5 only began landing on dealer lots in June, meaning that the refreshed model wasn’t on sale long enough to impact sales volume for the second quarter. We fully expect the refreshed model to boost Cadillac CT5 sales over the coming months as inventory becomes more plentiful.
It’s worth noting that the highly-competitive segment is shrinking, as Volvo discontinues the S60 and Infiniti drops the Q50.
One of four new colors for the 2025 model year.
And it now represents the best value in its segment.
A curious sighting from a video of the Cadillac design studio.
