Cadillac Canada sales decreased 22 percent to 2,986 units during the first quarter of 2024.
Individual model sales performance was as follows:
| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| CT4 | -44.63% | 98 | 177 |
| CT5 | -46.77% | 148 | 278 |
| ESCALADE | -33.14% | 462 | 691 |
| ESCALADE ESV | +0.89% | 228 | 226 |
| LYRIQ | +519.33% | 322 | 52 |
| XT4 | -26.62% | 772 | 1,052 |
| XT5 | -36.37% | 635 | 998 |
| XT6 | -3.02% | 321 | 331 |
| CADILLAC TOTAL | -21.52% | 2,986 | 3,805 |
The notable drop in Cadillac Canada sales during the first quarter of the year becomes the luxury marque’s third consecutive quarterly drop in the Canadian market, accentuating the loss of volume with a rate of decline higher than the previous ones.
Once again, most models offered by Cadillac in Canada saw notable drops in sales volume during the first quarter – including top-selling nameplates like the Cadillac XT4, XT5 and Escalade. Combined, these three models lost almost 900 units on a year-over-year basis, compounding the declines posted by the marque’s two sedans. Regardless, the XT4 remained Cadillac’s best-selling model in the country, and its performance should only improve with the more widespread availability of the refreshed 2024 model.
By contrast, the Cadillac Escalade ESV experienced a slight gain of one percent while the new Cadillac Lyriq marked another noteworthy performance by surpassing 300 deliveries during the quarter. In fact, the all-electric crossover managed to outsell the Escalade ESV and Cadillac XT6 for the second consecutive quarter, though the Lyriq underperformed its record 381 deliveries reached during Q4 2023.
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