Cadillac Canada Sales Down 22 Percent In First Quarter 2024

Cadillac Canada sales decreased 22 percent to 2,986 units during the first quarter of 2024.

Individual model sales performance was as follows:

Cadillac CT4 sales decreased 44.63 percent to 98 units
Cadillac CT5 sales decreased 46.77 percent to 148 units
Cadillac Escalade sales decreased 33.14 percent to 462 units
Cadillac Escalade ESV sales increased 0.89 percent to 228 units
Cadillac Lyriq sales increased 519.33 percent to 322 units
Cadillac XT4 sales decreased 26.62 percent to 772 units
Cadillac XT5 sales decreased 36.37 percent to 635 units
Cadillac XT6 sales decreased 3.02 percent to 321 units

Sales Results - Q1 2024 - Canada - Cadillac

MODEL	Q1 2024 / Q1 2023	Q1 2024	Q1 2023
CT4	-44.63%	98	177
CT5	-46.77%	148	278
ESCALADE	-33.14%	462	691
ESCALADE ESV	+0.89%	228	226
LYRIQ	+519.33%	322	52
XT4	-26.62%	772	1,052
XT5	-36.37%	635	998
XT6	-3.02%	321	331
CADILLAC TOTAL	-21.52%	2,986	3,805

The Cadillac Society Take

The notable drop in Cadillac Canada sales during the first quarter of the year becomes the luxury marque’s third consecutive quarterly drop in the Canadian market, accentuating the loss of volume with a rate of decline higher than the previous ones.

Once again, most models offered by Cadillac in Canada saw notable drops in sales volume during the first quarter – including top-selling nameplates like the Cadillac XT4, XT5 and Escalade. Combined, these three models lost almost 900 units on a year-over-year basis, compounding the declines posted by the marque’s two sedans. Regardless, the XT4 remained Cadillac’s best-selling model in the country, and its performance should only improve with the more widespread availability of the refreshed 2024 model.

By contrast, the Cadillac Escalade ESV experienced a slight gain of one percent while the new Cadillac Lyriq marked another noteworthy performance by surpassing 300 deliveries during the quarter. In fact, the all-electric crossover managed to outsell the Escalade ESV and Cadillac XT6 for the second consecutive quarter, though the Lyriq underperformed its record 381 deliveries reached during Q4 2023.