After decades of absence, Cadillac will make its return to Australia in the near future, although it won’t be with a series of brick-and-mortar dealerships. According to a recent report from CarExpert, the luxury marque will bring its vehicles to the Australian market by way of boutique showrooms in Australian shopping malls.
In this sense, Cadillac is taking after Hyundai, which adopted a similar business model with its luxury arm, Genesis. By doing so in Australia, the luxury marque is able to set itself apart from General Motors Specialty Vehicles (GMSV), an organization operated by Cadillac parent company, General Motors to bring to Australia specialty vehicles like the Chevrolet Silverado and C8 Corvette.
“GM participates in select right-hand-drive markets around the world,” a GM Australia spokesperson was quoted as saying in a statement. “We have previously said that the modular Ultium platform and EV architecture offer greater flexibility in vehicle configurations. We do not have any product announcements to share at this time, but stay tuned.”
Per an exclusive report by Cadillac Society sister site, GM Authority, Cadillac will enter various new markets with its upcoming onslaught of electric models, many of which will be available in right hand drive. The luxury marque recently filed to trademark several vehicle names in Australia that will decorate EVs, such as Lyriq, Optiq and Escalade IQ. Most recently, it filed to trademark Vistiq. In fact, GM filed to trademark the Cadillac name and logo back in 2020, indicating that a return to the country has been in the works for quite some time now.
At the time of this writing, it’s not clear when the Cadillac shopping boutiques will open in Australia, but something tells us that an announcement is imminent.
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