Thanks to a wealth of customization options that could make every 2024 Cadillac Celestiq units, the flagship electric sedan can be dressed in any color imaginable. One such color is Boysenberry Matte, as recently showcased in a post on LinkedIn by Cadillac executive, John Roth.
Boysenberry Matte is a color that looks almost exactly how its sounds, featuring a deep violet red hue with a satisfying matte finish, complementing its various bright and black accents and unique wheels. This particular example of the Celestiq was on display at the Audrain Newport Concours & Motor Week, providing the perfect conversation starter to discuss the luxury marque’s EV portfolio, along with its storied history. According to Roth’s post, even Jay Leno checked out the Cadillac Celestiq, despite less-than-ideal weather conditions.
The subtle Boysenberry hue is a pivot from a different example of the Cadillac Celestiq spotted out and about recently, which was finished in a striking red coat of Habanero.
No matter the color, the 2024 Cadillac Celestiq has plenty of get-up-and-go, thanks to its 111 kWh battery pack and a dual-motor all-wheel-drive propulsion system capable of 300 miles of driving range on a single charge while delivering 600 horsepower and 640 pound-feet of torque. The ultra-luxury sedan rides on the BEV3 platform, which was developed to exclusively underpin battery electric vehicles.
Interested customers should expect to shell out at least $340,000 for the Celestiq. The design process is hosted at the Cadillac House at Vanderbilt, which allows buyers to oversee things from start to finish. The Celestiq is built completely by hand (barring certain platform and drivetrain components) at the GM Global Technical Center in Warren, Michigan, and many of its parts are 3D-printed.
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One of four new colors for the 2025 model year.
And it now represents the best value in its segment.
A curious sighting from a video of the Cadillac design studio.
