To call the Cadillac Escalade a highly coveted vehicle may be a bit of an understatement, as the full-size luxury SUV sells so well, that it almost outsells its entire segment on a combined basis. It should come as no surprise, then, that the Escalade was the most considered luxury vehicle in the second quarter of 2022, according to a recent study performed by Kelley Blue Book.
Kelley Blue Book and Cox Automotive’s Quarterly Brand Consideration Study measures which models and automotive brands are most considered by customers in the market for a new vehicle. Luxury models and automakers are studied separately from mainstream vehicles and brands. Data is collected from customers who shop online, either via mobile or desktop applications and websites. Before the first quarter of 2021, only desktop users’ habits were taken into consideration.
The Q2 2022 study revealed that the Cadillac Escalade was the most-shopped vehicle in the luxury SUV segment, meaning that customers doing online shopping spent quite a bit of time researching Cadillac’s flagship model. In fact, the Escalade was the most-shopped vehicle in the luxury segment overall, outperforming the Buick Enclave in second and the Acura MDX in third.
The Luxury SUV segment attracted 67 percent of luxury vehicle shoppers, down from 68 percent in the first quarter of 2021 and up from 66 percent year-over-year. Comparatively, Luxury car consideration commanded a 54 percent share, up from 51 percent in the first quarter of 2021 and down from 55 percent year-over-year.
Overall, Cadillac was the second most considered brand in the luxury vehicle segment, with 17 percent of shoppers taking interest in the luxury marque. This figure puts it just behind BMW, which led the segment at 21 percent consideration. Cadillac barely outperformed Lexus, which also commanded a 17 percent share.
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