Cadillac XT5 Sales Account For Five Percent Segment Share During Q3 2021

Cadillac XT5 sales decreased in the United States, Canada, and Mexico while increasing in Russia during the third quarter of 2021.

Cadillac XT5 Sales - Q3 2021 - United States

In the United States, Cadillac XT5 deliveries totaled 5,506 units in Q3 2021, a decrease of about 42 percent compared to 9,467 units sold in Q3 2020.

In the first nine months of the year, XT5 sales increased about 2 percent to 24,852 units.

Cadillac XT5 Sales - Q3 2021 - Canada

In Canada, Cadillac XT5 deliveries totaled 869 units in Q3 2021, a decrease of about 40 percent compared to 1,456 units sold in Q3 2020.

In the first nine months of the year, XT5 sales increased about 25 percent to 3,753 units.

Cadillac XT5 Sales - Q3 2021 - Mexico

In Mexico, Cadillac XT5 deliveries totaled 27 units in Q3 2021, a decrease of about 7 percent compared to 29 units sold in Q3 2020.

In the first nine months of the year, XT5 sales increased about 10 percent to 116 units.

Cadillac XT5 Sales - Q3 2021 - Russia

In Russia, Cadillac XT5 deliveries totaled 287 units in Q3 2021, an increase of about 226 percent compared to 88 units sold in Q3 2020.

In the first nine months of the year, XT5 sales increased about 86 percent to 880 units.

Competitive Sales Comparison (USA)

Cadillac XT5 sales place the crossover in eighth place in its competitive set during the third quarter of 2021, one spot lower than in Q2 2021. The XT5 was outsold by the Lexus RX in first, BMW in second (with cumulative X3 and X4 sales) totaling 20,240 units, Audi Q5 in third, Acura MDX in fourth, Volvo XC60 in fifth, Mercedes-Benz GLC-Class in sixth, and the Lincoln Nautilus (previously known as the MKX; see running Lincoln Nautilus sales) in seventh. The XT5 placed eighth, outselling the all-new Genesis GV70, Infiniti QX50, and Alfa Romeo Stelvio.

Sales Numbers - D-Segment Luxury Crossovers - Q3 2021 - United States

From a segment share standpoint, the Lexus RX held 24 percent (1 percent less than Q3 2020) while BMW grew 2 percentage points to 17 percent. The Audi Q5 grew 4 percentage points to 14 percent and the Acura MDX fell 4 percentage points to 9 percent. The Volvo XC60 grew 2 percentage points to 9 percent, while the Mercedes-Benz GLC-Class fell 3 percentage points to 7 percent, and the Lincoln Nautilus grew 1 percentage point to 6 percent. The XT5 represented 5 percent of the segment, falling 3 percent compared to the year-ago quarter. All other contenders held a share of 4 percent or less.

The luxury D-crossover segment expanded nearly 2 percent to 117,454 units in Q3 2021, meaning that XT5 sales under-performed compared to the segment average. Only 5 models in the segment posted an increase in sales this quarter, with 6 others posting declines in sales.

We should note that Lexus RX sales now include the two-row RX and the three-row RX L, with the three-row RX L being a rival to the new Cadillac XT6. As such, a more apt comparison would be to pit combined XT5 and XT6 sales against those of the RX.

Sales Numbers - RX vs. XT5 & XT6 - Q3 2021 - United States

Doing so gives Cadillac 10,087 sales, which is still 17,894 fewer than the RX family.

The Cadillac Society Take

Cadillac XT5 sales decreased significantly during the third quarter of 2021. The steep decrease is the result of razor-thin inventory caused by idled production of the crossover at the Spring Hill plant in Tennessee as a result of the ongoing microchip shortage, which Cadillac is navigating by allocating the limited amount of chips to higher-margin vehicles like the Escalade.

As of this writing, XT5 production is scheduled to resume the week of December 6th, after which point inventory will start to improve. An uptick in sales should follow, but we only expect to see the fruits of resumed production in the first quarter of 2022, since there likely won’t be enough lead time for the newly-produced vehicles to hit dealer lots en masse before year’s end.

In addition, Cadillac is facing stiff competition in the space, which has quickly become one of the most highly-contested segments among both new and established rivals. In fact, the segment recently got even more competitive with the launch of the 2022 Genesis GV70, an all-new entry from Hyundai’s luxury arm, while Honda Motor Company’s Acura launched the all-new Acura MDX. For its part, Cadillac is planning to overhaul XT5 on the current model’s C1 platform, as Cadillac Society exclusively reported earlier this year. A fresher model should certainly help the XT5 compete more favorably.

About The Numbers

• All percent change figures compared to Cadillac XT5 sales in Q3 2020, unless otherwise noted
• In the United States, there were 77 selling days for Q3 2021 and 77 selling days for Q3 2020
• South Korea sales figures reflect actual vehicle registrations rather than wholesales
• We count the BMW X3 and X4 as the same model, since Audi and Mercedes-Benz do the same for the Q5 and Q5 Sportback as well as for the GLC-Class and GLC-Class Coupe

Cadillac sales results for Q3 2021:

• Cadillac sales Q3 2021 USA
• Cadillac Canada sales Q3 2021
• Cadillac China sales Q3 2021
• Cadillac South Korea sales Q3 2021
  • Cadillac South Korea sales July 2021
  • Cadillac South Korea sales August 2021
  • Cadillac South Korea sales September 2021
• Cadillac Mexico sales Q3 2021
  • Cadillac Mexico sales July 2021
  • Cadillac Mexico sales August 2021
  • Cadillac Mexico sales September 2021
• Cadillac Russia sales Q3 2021
  • Cadillac Russia sales July 2021
  • Cadillac Russia sales August 2021
  • Cadillac Russia sales September 2021