Cadillac Russia sales increased 700 percent to 208 units in April 2021 compared to April 2020.
Last month, individual model performance of Cadillac Russia sales were not available, but we do have the following information:
During the first four months of 2021 calendar year, Cadillac Russia sales increased 116 percent to 817 units.
| MODEL | APR 2021 / APR 2020 | APRIL 2021 | APRIL 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| CADILLAC TOTAL | +700.00% | 208 | 26 | +116.14% | 817 | 378 |
Cadillac Russia sales increased substantially in April, marking a significant recovery from April 2020 – which was the first full month of stay-at-home orders due to COVID-19 in Russian market. The large increase strengthens Cadillac’s position as the flagship brand of its parent company in Russia, further consolidating that performance in each of the first four months of the 2021 calendar year.
Although sales figures for individual models are currently not available due to inconveniences presented by the COVID-19 pandemic, we do know that the recovery in Cadillac Russia sales was supported by growth in the marque’s three utility vehicles, particularly the XT5 and the recently-launched XT4. Both crossovers had pent-up demand due the global health crisis, preventing them from having optimal inventory levels in the country.
Incidentally, Cadillac’s best-selling model is the fourth-generation Escalade, which is still on sale in the local market.
Resulting in a more commanding presence all around.
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And we have some ideas about how this will be accomplished.
