Cadillac Russia Sales Jumped 700 Percent In April 2021

Cadillac Russia sales increased 700 percent to 208 units in April 2021 compared to April 2020.

Last month, individual model performance of Cadillac Russia sales were not available, but we do have the following information:

Cadillac currently offers the following vehicles in Russia: Escalade, XT4, XT5 and XT6
The brand’s best-selling model in the country is the Escalade, closely followed by XT5 midsize crossover
The XT4 is the latest Cadillac to launch in Russia

During the first four months of 2021 calendar year, Cadillac Russia sales increased 116 percent to 817 units.

Sales Results - April 2021 - Russia - Cadillac

MODEL	APR 2021 / APR 2020	APRIL 2021	APRIL 2020	YTD 2021 / YTD 2020	YTD 2021	YTD 2020
CADILLAC TOTAL	+700.00%	208	26	+116.14%	817	378

The Cadillac Society Take

Cadillac Russia sales increased substantially in April, marking a significant recovery from April 2020 – which was the first full month of stay-at-home orders due to COVID-19 in Russian market. The large increase strengthens Cadillac’s position as the flagship brand of its parent company in Russia, further consolidating that performance in each of the first four months of the 2021 calendar year.

Although sales figures for individual models are currently not available due to inconveniences presented by the COVID-19 pandemic, we do know that the recovery in Cadillac Russia sales was supported by growth in the marque’s three utility vehicles, particularly the XT5 and the recently-launched XT4. Both crossovers had pent-up demand due the global health crisis, preventing them from having optimal inventory levels in the country.

Incidentally, Cadillac’s best-selling model is the fourth-generation Escalade, which is still on sale in the local market.

About The Numbers

All percent change figures compared to Cadillac Russia sales in April 2020, unless noted otherwise
Russia sales figures reflect actual vehicle registrations rather than wholesales