News

Cadillac CT4 Sales Account For 8 Percent Segment Share During Q3 2020

Cadillac CT4 sales recorded their first third quarter deliveries in the United States, Canada and South Korea during Q3 2020. The compact luxury sedan has yet to go on sale in other international markets, such as Mexico, Russia or Europe.

Cadillac CT4 Sales - Q3 2020 - United States

In the United States, Cadillac CT4 deliveries totaled 1,536 units in Q3 2020.

In the first nine months of the year, CT4 sales totaled 2,168 units.

MODEL	Q3 2020 / Q3 2019	Q3 2020	Q3 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
CT4	*	1,536	*	*	2,168	0

Cadillac CT4 Sales - Q3 2020 - Canada

In Canada, Cadillac CT4 deliveries totaled 135 units in Q3 2020.

In the first nine months of the year, CT4 sales totaled 160 units.

MODEL	Q3 2020 / Q3 2019	Q3 2020	Q3 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
CT4	*	135	*	*	160	0

Cadillac CT4 Sales - Q3 2020 - South Korea

In South Korea, Cadillac CT4 deliveries totaled 11 units in Q3 2020.

In the first nine months of the year, CT4 sales totaled 11 units.

MODEL	Q3 2020 / Q3 2019	Q3 2020	Q3 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
CT4	*	11	*	*	11	*

Competitive Sales Comparison (U.S.)

Cadillac CT4 sales performance during the third quarter of 2020 places the model in last place in its segment by overall sales volume, led by the Mercedes-Benz A-Class and CLA-Class in first for a combined 6,181 deliveries. The BMW 2 Series took second place with 4,190 units, the Acura ILX took fourth place with 3,938 units, and Audi A3 took fifth with 2,555 deliveries.

Sales Numbers - Luxury C-Segment Cars - Q3 2020 - United States

MODEL	Q3 20 / Q3 19	Q3 20	Q3 19	Q3 20 SHARE	Q3 19 SHARE	YTD 20 / YTD 19	YTD 20	YTD 19
MERCEDES-BENZ A-CLASS	-45.63%	3,931	7,230	21%	44%	-12.71%	11,732	13,440
MERCEDES-BENZ CLA-CLASS	+66.67%	2,250	1,350	12%	8%	+2.04%	8,461	8,292
BMW 2 SERIES	+95.61%	4,190	2,142	23%	13%	+69.70%	9,766	5,755
ACURA ILX	+5.27%	3,938	3,741	21%	23%	-12.75%	9,333	10,697
AUDI A3	+22.25%	2,555	2,090	14%	13%	-7.26%	6,694	7,218
CADILLAC CT4	*	1,536	*	8%	0%	*	2,168	0
TOTAL	+11.16%	18,400	16,553			+6.06%	48,154	45,402

From a segment share standpoint, the A-Class and CLA-Class accounted for 21 and 12 percent, respectively, which adds up to a combined 33 percent of the segment. The 2 Series accounted for 23 percent segment share, while the Acura and Audi held 21 and 14 percent each. The Cadillac CT4 accounted for an 8 percent share.

The luxury compact car segment (lux C-segment) expanded 11 percent to 18,400 units in Q3 2020.

The Cadillac Society Take

Cadillac CT4 sales during the third quarter of 2020 represented the very first Q3 deliveries for the new sedan. We posit that volume was stifled by the following two factors:

Limited availability of models at the dealer level. The circumstance was created by about 60 days’ worth of downtime at the Lansing Grand River plant that produces the vehicle as a result of the COVID-19 pandemic.
Limited customer awareness of the all-new model in a new segment, placing the CT4 at a disadvantage compared to its direct rivals, all of which have had time to become established in the marketplace.

We expect Cadillac CT4 sales to grow during the fourth quarter of the year and well into 2021.

About The Numbers

All percent change figures compared to Cadillac CT4 sales for Q3 2019, unless noted otherwise
In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
Cadillac CT4 sales include CT4 Sedan and CT4-V Sedan

Third quarter 2020 Cadillac sales results: