Cadillac South Korea Sales Decrease 34 Percent In July 2020

Cadillac South Korea sales decreased 34 percent to 134 units in July 2020 compared to July 2019.

Individual model sales performance was as follows:

Cadillac CT6 sales increased 79.31 percent to 52 units
- The vehicle has been discontinued
Cadillac CTS sales decreased 100 percent to 0 units
- The vehicle has been discontinued and is being indirectly replaced by the CT5 on the low end
Cadillac Escalade sales decreased 46.34 percent to 22 units
Cadillac XT4 sales have not yet commenced in Korea
Cadillac XT5 sales decreased 66.67 percent to 30 units
Cadillac XT6 sales totaled 30 units
Cadillac ATS sales totaled zero units, as the vehicle has been discontinued and is being replaced indirectly by the Cadillac CT4 and CT5
Cadillac CT4 sales have not yet commenced in Korea
Cadillac CT5 sales have not yet commenced in Korea

During the first seven months of the 2020 calendar year, Cadillac South Korea sales decreased 24 percent to 797 units.

Sales Results - July 2020 - South Korea - Cadillac

MODEL	JUL 2020 / JUL 2019	JULY 2020	JULY 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
CT6	+79.31%	52	29	+36.81%	472	345
CTS	-100.00%	0	24	-87.31%	17	134
ESCALADE	-46.34%	22	41	-44.20%	101	181
XT5	-66.67%	30	90	-63.77%	121	334
XT6	*	30	*	*	86	*
CADILLAC TOTAL	-33.66%	134	202	-24.10%	797	1,050

The Cadillac Society Take

Cadillac South Korea sales decreased substantially in July, marking the third consecutive month that the luxury marque has posted a double-digit drop in the market. The negative behavior is a consequence of the COVID-19 pandemic, which has caused various negative impacts to the auto industry. For Cadillac Korea – which imports its vehicles from the United States – those issues have primarily revolved around an insufficient availability of imported vehicles.

Cadillac’s negative sales performance in July was primarily driven by large declines in sales of the XT5 and Escalade, its two best-selling nameplates in July 2019. However, it is worth noting the solid performance of the new Cadillac XT6, along with the surprising growth in Cadillac CT6 sales. The large sedan has regained its position as Cadillac’s best-selling model in South Korea for both the month of July as well as for the first seven months of the 2020 calendar year. Ironically, CT6 sales started to rise after CT6 production ended in February.

About The Numbers

All percent change figures compared to Cadillac South Korea sales in July 2019, unless noted otherwise
South Korea sales figures reflect actual vehicle registrations rather than wholesales