Cadillac South Korea sales decreased 34 percent to 134 units in July 2020 compared to July 2019.
Individual model sales performance was as follows:
During the first seven months of the 2020 calendar year, Cadillac South Korea sales decreased 24 percent to 797 units.
| MODEL | JUL 2020 / JUL 2019 | JULY 2020 | JULY 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT6 | +79.31% | 52 | 29 | +36.81% | 472 | 345 |
| CTS | -100.00% | 0 | 24 | -87.31% | 17 | 134 |
| ESCALADE | -46.34% | 22 | 41 | -44.20% | 101 | 181 |
| XT5 | -66.67% | 30 | 90 | -63.77% | 121 | 334 |
| XT6 | * | 30 | * | * | 86 | * |
| CADILLAC TOTAL | -33.66% | 134 | 202 | -24.10% | 797 | 1,050 |
Cadillac South Korea sales decreased substantially in July, marking the third consecutive month that the luxury marque has posted a double-digit drop in the market. The negative behavior is a consequence of the COVID-19 pandemic, which has caused various negative impacts to the auto industry. For Cadillac Korea – which imports its vehicles from the United States – those issues have primarily revolved around an insufficient availability of imported vehicles.
Cadillac’s negative sales performance in July was primarily driven by large declines in sales of the XT5 and Escalade, its two best-selling nameplates in July 2019. However, it is worth noting the solid performance of the new Cadillac XT6, along with the surprising growth in Cadillac CT6 sales. The large sedan has regained its position as Cadillac’s best-selling model in South Korea for both the month of July as well as for the first seven months of the 2020 calendar year. Ironically, CT6 sales started to rise after CT6 production ended in February.
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