Article Type

Cadillac Live Provides In-Depth Look At 2020 Cadillac CT4: Video

Cadillac launched its Cadillac Live online service last year following an initial trial period north of the border in Canada. The service allows prospective buyers to book an appointment with a brand representative online, who will show them around the latest Cadillac vehicles, explain their various features and answer any other questions they may have. Put simply, Cadillac Live is like a video chat service that looks to mimic the experience of visiting a real dealership showroom online.

2020 Cadillac CT4 in Cadillac Live showroom2020 Cadillac CT4 in Cadillac Live showroom

To demonstrate how the typical Cadillac Live session goes, the automaker uploaded a video to its YouTube channel showing a brand representative giving a product walkaround of the 2020 Cadillac CT4. The rep, named Zane, tells the viewer about the available engines for the 2020 Cadillac CT4, shows them the interior and explains the various options and features.

If this were a real Cadillac Live session, the customer would be able to ask Zane questions about the car and ask him to show them other vehicles in the studio showroom. The camera feed for the live sessions is one-way only, it is worth pointing out, so the customer can see the brand representative but they cannot see the customer. Brand reps are also equipped with a headset mic and phone gimbal, allowing them to easily respond to questions and give the viewer a close-up look of the vehicle and its features.

The Cadillac Live showroom features the majority of the current Cadillac product portfolio including the Cadillac CT4, CT5 and, perhaps most notably, the new 2021 Cadillac Escalade.

While Cadillac Live was already an important way for the luxury automaker to generate sales leads before COVID-19 took the world by storm, the service seems even more apt in the wake of the pandemic. While dealerships are now open in a limited capacity, the service allows consumers to learn more about current Cadillac products without having to get close to strangers and potentially expose themselves to someone who may be sick.

Check out the Cadillac CT4 walkaround video embedded below to get an idea of how a typical session like this is carried out. Cadillac Live sessions can be booked at any time via the automaker’s website.

Subscribe to Cadillac Society for more Cadillac CT4 news and around-the-clock Cadillac news coverage.

Share
Published by

Recent Posts

The Last Ever Cadillac XT4 Crossover Is For Sale At A Canadian Dealership

Priced at $63,327 CAD, or roughly $46,000 USD.

4 days ago

Cadillac V-Series.R Mobil 1 Livery Unveiled Ahead Of 2025 Le Mans Race

Feast your eyes on the No. 101 Cadillac Wayne Taylor Racing V-Series.R hypercar.

4 days ago

Cadillac Performance Vehicles Delivered To Secret Service For Testing And Training

Models include V-series sedans as well as the Escalade-V.

2 weeks ago

Cadillac Super Cruise Updates Released For 2018-2024 Vehicles

The update includes software enhancements related to propulsion control modules.

3 weeks ago

2025 Cadillac CT5-V Blackwing Le Monstre Package Pushes Super Sedan Pricing To Nearly $200K

A fully loaded CT5-V Blackwing equipped with the package can carry an MSRP close to…

3 weeks ago