Cadillac Mexico Sales Decrease 79 Percent In April 2020

Cadillac Mexico sales decreased 79 percent to 27 units in April 2020 compared to April 2019.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 100 percent to 0 units
- The vehicle has been discontinued and is being replaced by the CT4 on the low end and CT5 on the high end
Cadillac CTS sales decreased 100 percent to 0 units
- The vehicle has been discontinued and is being replaced indirectly by the CT5
Cadillac Escalade sales decreased 84.75 percent to 9 units
Cadillac XT4 sales decreased 84.78 percent to 7 units
Cadillac XT5 sales decreased 35.29 percent to 11 units
Cadillac XT6 sales have not yet commenced in Mexico
Cadillac does not market the CT6 in Mexico

During the first fourth months of the 2020 calendar year, Cadillac Mexico sales decreased 46 percent to 211 units.

Sales Results - April 2020 - Mexico - Cadillac

MODEL	APR 2020 / APR 2019	APRIL 2020	APRIL 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ATS	-100.00%	0	7	-95.45%	1	22
CTS	-100.00%	0	2	-62.50%	3	8
ESCALADE	-84.75%	9	59	-67.14%	46	140
XT4	-84.78%	7	46	-25.18%	104	139
XT5	-35.29%	11	17	-32.94%	57	85
CADILLAC TOTAL	-79.39%	27	131	-46.45%	211	394

The Cadillac Society Take

Cadillac Mexico sales were severely affected during April, the first full month that the country was under stay-at-home orders due to the COVID-19 outbreak. April represents the sixth consecutive month of sales declines for Cadillac in Mexico. In fact, the 27 deliveries is also the lowest sales figure that Cadillac has registered in the Mexican market in recent years. The pandemic has significantly accelerated the systemic decrease in demand for vehicles in Mexico.

Each Cadillac model sold in Mexico saw significant drops during April. As one may have expected, the declines were led by the discontinued ATS and CTS Sedans, which continue to be available in small numbers as a result of leftover inventory. Meanwhile, the Cadillac XT4 was the brand’s most impacted utility, losing its first place sales position to the XT5, which saw the smallest decline in year-over-year sales.