Cadillac seems to be charging full steam ahead with its upcoming electric vehicle – the Lyriq. The luxury automaker recently applied for trademarks for “Lyriq” and “Cadillac Lyriq” in seven different countries around the world, including the United States, Canada, Mexico, South Korea, Israel, Germany and Switzerland.
Filed by Cadillac’s parent company, General Motors, all applications were made in March 2020, with the earliest filing taking place on March 4th, 2020 while the latest one was on March 13th, 2020. Each of the aforementioned markets saw two applications – one for “Lyriq” and another for “Cadillac Lyriq.”
| Brand | Status | Origin | Holder | Application Number | Application Date |
|---|---|---|---|---|---|
| Lyriq | Pending | Canada | General Motors LLC | 2015300 | March 4, 2020 |
| Cadillac Lyriq | Pending | Canada | General Motors LLC | 2015301 | March 4, 2020 |
| Lyriq | Pending | Germany | General Motors LLC | DE302020005708 | March 13, 2020 |
| Cadillac Lyriq | Pending | Germany | General Motors LLC | DE302020005707 | March 13, 2020 |
| Lyriq | Pending | Israel | General Motors LLC | 325970 | March 13, 2020 |
| Cadillac Lyriq | Pending | Israel | General Motors LLC | 325971 | March 13, 2020 |
| Lyriq | Pending | Mexico | General Motors LLC | 119852343372 | March 12, 2020 |
| Cadillac Lyriq | Pending | Mexico | General Motors LLC | 119852343223 | March 12, 2020 |
| Lyriq | Pending | Republic of Korea | General Motors LLC | 402020000037924 | March 6, 2020 |
| Cadillac Lyriq | Pending | Republic of Korea | General Motors LLC | 402020000037923 | March 6, 2020 |
| Lyriq | Active | Switzerland | General Motors LLC | 36502020 | March 13, 2020 |
| Cadillac Lyriq | Active | Switzerland | General Motors LLC | 35652020 | March 12, 2020 |
| Lyriq | Pending | United States | General Motors LLC | 88832845 | March 12, 2020 |
| Cadillac Lyriq | Pending | United States | General Motors LLC | 88832831 | March 12, 2020 |
The Cadillac Lyriq is an upcoming battery-electric crossover utility vehicle. that will be Cadillac’s first EV. The brand initially planned to reveal the concept version of the Lyriq in April, but those plans have since been scrapped as a result of COVID-19. It’s currently unclear when the vehicle will debut, though a likely candidate could be the New York International Auto Show. The show was originally set to take place in April, but has been rescheduled to August as a result of the virus.
Cadillac Society has covered the Lyriq concept extensively, including reporting exclusive details about its exterior, cabin, and various interior features. In addition, CS was also the first in the world to report on Cadillac’s plans to use the Lyriq name on the battery electric CUV.
The Lyriq is to be the first of many Cadillac electric vehicles planned to be released in the near- and medium-term future. The production version of the vehicle was to commence assembly in 2021 a 2022 model year vehicle. Whether that timeframe will hold as a result of the coronavirus outbreak and associated disruptions to work timetables is currently unclear. According to our sources, Cadillac’s EV strategy also involves introducing another EV crossover smaller than the Lyriq, as well as an electric version of the Escalade.
We’ll have more about the Cadillac Lyriq shortly, so be sure to subscribe to Cadillac Society for more Cadillac Lyriq news and around-the-clock Cadillac news coverage. We also invite you to join the discussion our Cadillac Lyriq forums.
Johnls_39
So, is Japan, Arabian markets and China getting the Lyriq as well? China beginning to show demand for the EV and hybrid market by the looks of what I read but how strong is the EV and hybrid market for Japan and Arabian markets?
Alex Luft
It just depends on how they plan the Lyriq launch. Japan is a right-hand-drive market. Cadillac’s current line-up is left-hand-drive only, meaning that its potential is very limited.
Middle East is a question mark at this point, though I do expect the Lyriq to be available there.
China is definitely getting it.
The most curious filings here are Germany and Switzerland, as neither market is currently all too big for Cadillac today.
Greg
Doesn’t Tesla do well in those countries?
Andrew
It does well as it offers something different, has marketing presence and most off all – it’s available. You can easily find a Tesla store if You are looking for one in Europe.
Andrew
GM – they will offer the car in a few dealers in Germany and Switzerland and announce ‘we are global, we are available in Europe!’. The sales will be 80 cars (all models combined) a year and again I’ll have to read the internet comment’s about Cadillac failure on the whole European continent once again. Meanwhile I have 0 Cadillac/Corvette dealers in Warsaw, Poland. In a city where are at least 4 BMW dealers, 4 M-B, 3 Lexus, 2 Porsche, there’s also Maserati, Ferrari, Betley, Rolls, Tesla – piece of info for those who claim this market is insignificant.