Cadillac Mexico Sales Increase 11 Percent In October 2019

Cadillac Mexico sales increased 11 percent to 107 units in October 2019 compared to October 2018.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 100 percent to 0 units
- The vehicle has been discontinued and is being replaced by the all-new Cadillac CT4 and Cadillac CT5
Cadillac CTS sales decreased 60 percent to 2 units
- The vehicle has been discontinued and is being replaced by the all-new Cadillac CT5 on the low end and Cadillac CT6 on the high end
Cadillac Escalade sales decreased 43.33 percent to 34 units
Cadillac XT4 sales totaled 46 units
Cadillac XT5 sales increased 25 percent to 25 units
Cadillac does not market the CT6 nor XTS in Mexico

During the first ten months of the 2019 calendar year, Cadillac Mexico sales increased 5 percent to 903 units.

Sales Results - October 2019 - Mexico - Cadillac

MODEL	OCT 2019 / OCT 2018	OCTOBER 2019	OCTOBER 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
ATS	-100.00%	0	11	-53.85%	30	65
CTS	-60.00%	2	5	-62.22%	17	45
ESCALADE	-43.33%	34	60	-33.63%	294	443
XT4	*	46	*	*	376	*
XT5	+25.00%	25	20	-39.02%	186	305
CADILLAC TOTAL	+11.46%	107	96	+5.24%	903	858

The Cadillac Society Take

Cadillac Mexico sales in October managed to escape the ongoing negative trajectory experienced by Mexico’s automotive market, instead recording healthy double-digit increases. In fact, last month was the second time in 2019 that Cadillac sold more than 100 vehicles in Mexico, only second to the 131 deliveries recorded in April. These positive results also enable the year-to-date sales to be in the green, growing 5 percent over the first ten months in 2018.

2020 Cadillac XT4 Sport finally arrived to Mexico

The positive performance of Cadillac Mexico sales in October is primarily the result of overwhelmingly positive commercial performance of the XT4 and XT5 crossovers, both of which saw noteworthy developments for the 2020 model year in Mexico. For instance, the XT4 saw the addition of the Sport trim level while the XT5 saw the launch of the refreshed model. However, the 2020 model year vehicles were not available in Mexico during the timeframe in question.

No matter, as the XT4 compact luxury crossover matched the prior record of 46 units sold (in April). Meanwhile, the XT5 was the only Cadillac model to see an uptick in sales on an annual basis. The Cadillac Escalade suffered a sharp drop in sales volume, with deliveries falling to almost half of the units sold in October 2018.

We expect Cadillac Mexico sales to maintain a healthy pace in the last two months of 2019, as the 2020 XT5 refresh and XT4 Sport launch in the North American country.