Early this year at the North American International Auto Show in Detroit, Cadillac unveiled an unnamed EV crossover concept, dropping a series of renderings of the new vehicle during the debut for the XT6. The EV concept was only shown in rendering form, without any physical vehicle to back it. While showing off a number of interesting styling cues, there’s one little detail that has remained under the radar since the concept EV was first unveiled – the Cadillac logo on the nose.
While at first glance this might not seem terribly impactful, a closer examination reveals the EV concept’s Cadillac logo is a huge departure from the current styling norm.
While the crest-like outer shape is certainly quite familiar, the inner design is something entirely new to Cadillac. Unlike the silver, grey, red and yellow badges seen on contemporary models, the EV concept’s Cadillac logo is just silver and black, with rectangular shapes that mimic those of the current badge design, but in a stripped-down, simplified fashion.
What’s more, it appears as though this Cadillac logo is actually illuminated, which would brighten the frontend of the vehicle considerably at night.
Cadillac currently doesn’t offer a lit badge design with its vehicles, unlike rival premium automakers such as Mercedes-Benz and Infiniti. Indeed, the move to a light-up Cadillac badge would make a ton of sense going forward, especially on a new product like an electric crossover.
Given the look and shape of this new Cadillac logo, it makes sense to conclude Caddy is dropping hints at things to come. We think this is undoubtedly an easter egg of sorts, and definitely points to Cadillac’s future design direction.
Interestingly, this isn’t the first time we’ve covered the possibility that Cadillac may be redesigning its logo. Last year, we took a look at the monochromatic silver badge seen on the Escala concept. Now, it looks like the unnamed EV crossover is taking things even further.
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Raymond Ramirez
The new Ford Mach-E electric SUV has an illuminating “pony” in blue on the front. You can see it on November 17th at many websites when Ford will officially present it. Cadillac, you are still behind others
John Engelman
What’s that story about not putting all your eggs in one basket………….Did you here the one about the people in California who could not charge their Teslas because the power grid was down and they just left the damn things there to burn…….or the one about the guy who left his Tesla in the airport parking garage for 10 days and it was completely dead. The tow truck had a hell of a time getting to it, it seems there were two SUV’s, one on each side of him…….or the one about the lady who couldn’t charge her Tesla because the message on the dash/computer readout said…”charging port disabled”…they only had to flatbed it two states away to Nevada, Tesla’s nearest service center, and she got it back 15 days later, but she had to go get it……it just kepps getting better and better….
Greg
…did you hear (that’s the correct spelling of the word, by the way) about the guy who ran out of gas?
Raymond Ramirez
Smart EV owners will never let their cars discharge, and will buy an emergency generator for the EV and their homes. I don’t live in California, but I did survive Hurricane Maria, and had no power for two months, yet I have an Onan generator that I bought 20 years ago, and with it I could recharge my devices (including an EV if I had one). Anyway, trying to restart a dead Tesla Model S is a major disaster in itself!
Chevy Guy
You will notice that the thing that provided you power was gasoline…. Classic american internal combustion for the win!!!!!
ALl this EV garbage…????
Ben
It’s really sad that you call EVs garbage.
You could have a natural gas fired generator and always have a source of affordable, reliable electricity.