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Cadillac CTS Sales Increase 2.6 Percent In Q2 2018

Cadillac CTS sales increased in the United States and Canada while decreasing in South Korea in the second quarter of 2018.

Cadillac CTS Sales - Q2 2018 - United States

In the United States, Cadillac CTS deliveries totaled 2,640 units in Q2 2018, an increase of about 3 percent compared to 2,573 units sold in Q2 2017.

In the first six months of the year, CTS sales decreased about 0 percent to 5,082 units.

MODEL	Q2 2018 / Q2 2017	Q2 2018	Q2 2017	YTD 2018 / YTD 2017	YTD 2018	YTD 2017
CTS	+2.60%	2,640	2,573	+0.45%	5,082	5,059

Cadillac CTS Sales - Q2 2018 - Canada

In Canada, Cadillac CTS deliveries totaled 179 units in Q2 2018, an increase of about 2 percent compared to 175 units sold in Q2 2017.

In the first six months of the year, CTS sales decreased about 2 percent to 286 units.

MODEL	Q2 2018 / Q2 2017	Q2 2018	Q2 2017	YTD 2018 / YTD 2017	YTD 2018	YTD 2017
CTS	+2.29%	179	175	-2.39%	286	293

Cadillac CTS Sales - Q2 2018 - South Korea

In South Korea, Cadillac CTS deliveries totaled 37 units in Q2 2018, a decrease of about 62 percent compared to 98 units sold in Q2 2017.

In the first six months of the year, CTS sales decreased about 50 percent to 79 units. Cadillac parent firm, General Motors Company, went through a very large and public restructuring in the South Korea during the first quarter of this year. The restructuring was mostly associated with GM's Chevrolet brand, and the automaker was rumored to leave the market outright if it was unable to reach a deal with local constituencies. As such, we believe that the reason for the steep decline in CTS sales in South Korea is consumer confience uncertainty following the restructuring.

MODEL	Q2 2018 / Q2 2017	Q2 2018	Q2 2017	YTD 2018 / YTD 2017	YTD 2018	YTD 2017
CTS	-62.24%	37	98	-50.00%	79	158

Cadillac CTS Sales – Q2 2018 – China

The Cadillac CTS is not available for sale in China directly from Cadillac.

The Cadillac Society Take

The CTS’ second quarter 2018 sales performance puts the model in fifth place in its competitive set in terms of sales volume in the United States.

The midsize sedan was outsold by the BMW 5/6 Series, Mercedes-Benz E-Class (which includes the CLS-Class), Audi A6/A7 family, and the Volvo S90/V90 range. Notably, the offerings from BMW and Mercedes-Benz accounted for a combined 26,061 deliveries, or just over 70 percent of the entire segment’s sales volume.

Even so, the CTS managed to outsell the Lexus GS, Genesis G80, Infiniti Q70, and Acura RLX. Despite its mid-segment finish, the CTS’ 2.6 percent growth in sales volume outperformed the segment’s 8.4 percent average decline in sales volume.

Sales Numbers - Midsize Luxury Cars - Q2 2018 - United States

MODEL	Q2 18 / Q2 17	Q2 18	Q2 17	YTD 18 / YTD 17	YTD 18	YTD 17
5 SERIES	+2.51%	11,130	10,858	+20.97%	21,168	17,499
6 SERIES	+57.54%	1,087	690	+43.14%	2,117	1,479
E-CLASS	-11.56%	11,005	12,443	-5.33%	23,440	24,759
A6	-33.84%	2,839	4,291	-32.54%	5,376	7,969
A7	-28.36%	619	864	-31.00%	1,580	2,290
S90	+12.86%	2,159	1,913	+34.87%	3,984	2,954
V90	+828.57%	130	14	+1,200.00%	182	14
V90 CC	-23.41%	579	756	+26.94%	1,131	891
CTS	+2.60%	2,640	2,573	+0.45%	5,082	5,059
GS	+3.61%	1,925	1,858	+3.80%	3,688	3,553
G80	-38.64%	2,268	3,696	-26.16%	5,646	7,646
Q70	-22.33%	1,026	1,321	-23.33%	2,517	3,283
RLX	+75.19%	459	262	+66.13%	922	555
TOTAL	-8.84%	37,866	41,539	-1.43%	76,833	77,951

The CTS is coming to the end of the lifecycle. Cadillac has yet to officially announce plans to discontinue the CTS Sedan, but we have it on good authority that the vehicle will be phased out after the 2019 model year. The CTS, along with the ATS range, will be jointly replaced in calendar year 2019 with the 2020 Cadillac CT5 – a model that will slot between the ATS and CTS in terms of size and price.

About The Numbers

All percent change figures compared to Cadillac CTS Q2 2017 sales, unless noted otherwise
In the United States, there were 77 selling days in Q2 2018 and 77 selling days in Q2 2017
In Canada, there were 77 selling days in Q2 2018 and 76 selling days in Q2 2017
China sales figures represent retail deliveries and do not include fleet sales
South Korea sales figures represent vehicle registrations rather than raw sales volume

Cadillac CTS Photo Gallery

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Alex Luft

Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.