Cadillac ATS sales decreased in the United States, Canada, and South Korea in the second quarter of 2018.
Cadillac ATS Sales - Q2 2018 - United States
In the United States, Cadillac ATS deliveries totaled 3,785 units in Q2 2018, a decrease of about 2 percent compared to 3,863 units sold in Q2 2017.In the first six months of the year, ATS sales increased about 7 percent to 7,747 units.
| MODEL | Q2 2018 / Q2 2017 | Q2 2018 | Q2 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| ATS | -2.02% | 3,785 | 3,863 | +7.46% | 7,747 | 7,209 |
Cadillac ATS Sales - Q2 2018 - Canada
In Canada, Cadillac ATS deliveries totaled 666 units in Q2 2018, a decrease of about 3 percent compared to 686 units sold in Q2 2017.In the first six months of the year, ATS sales decreased about 3 percent to 1,121 units.
| MODEL | Q2 2018 / Q2 2017 | Q2 2018 | Q2 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| ATS | -2.92% | 666 | 686 | -3.36% | 1,121 | 1,160 |
Cadillac ATS Sales - Q2 2018 - South Korea
In South Korea, Cadillac ATS deliveries totaled 32 units in Q2 2018, a decrease of about 61 percent compared to 83 units sold in Q2 2017.In the first six months of the year, ATS sales decreased about 51 percent to 63 units.
| MODEL | Q2 2018 / Q2 2017 | Q2 2018 | Q2 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| ATS | -61.45% | 32 | 83 | -51.16% | 63 | 129 |
Cadillac ATS Sales – Q2 2018 – China
Cadillac did not report second quarter ATS sales figures for the Chinese market. The vehicle is sold in China exclusively in the long-wheelbase version as the ATS-L.
The Cadillac Society Take
The ATS’ second quarter 2018 sales performance puts the model in seventh place in its competitive set in terms of sales volume in the United States.
The compact sedan and coupe range was outsold by the BMW 3/4 Series, Audi A4/A5 family, Mercedes-Benz C-Class, Infiniti Q50/Q60, Acura TLX and the Lexus IS/RC. Notably, the offerings from, BMW, Audi and Mercedes-Benz accounted for a combined 53,206 deliveries, or 60 percent of the entire segment’s sales volume.
Even so, the ATS managed to outsell the Alfa Romeo Giulia and Volvo S60/V60 range. Despite a finish that’s toward the bottom of the list, the ATS’ 2 percent decline in sales volume outperformed the segment’s 16 percent average decline in sales volume.
Sales Numbers - Compact Luxury Cars - Q2 2018 - United States
| MODEL | Q2 18 / Q2 17 | Q2 18 | Q2 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| 3 SERIES | -19.44% | 10,529 | 13,070 | -12.73% | 24,180 | 27,707 |
| 4 SERIES | -28.13% | 8,819 | 12,271 | -22.57% | 15,758 | 20,351 |
| A4 | +11.52% | 10,348 | 9,279 | +6.53% | 18,397 | 17,269 |
| A5 | +32.66% | 7,201 | 5,428 | +101.69% | 13,592 | 6,739 |
| C-CLASS | -25.64% | 16,309 | 21,933 | -30.30% | 29,659 | 42,552 |
| Q50 | -18.54% | 7,456 | 9,153 | -2.28% | 19,157 | 19,603 |
| Q60 | -18.62% | 2,089 | 2,567 | -20.98% | 4,692 | 5,938 |
| TLX | -33.62% | 7,927 | 11,941 | -11.41% | 16,890 | 19,065 |
| IS | -9.22% | 6,013 | 6,624 | -8.37% | 11,296 | 12,328 |
| RC | -26.46% | 1,131 | 1,538 | -43.56% | 1,749 | 3,099 |
| ATS | -2.02% | 3,785 | 3,863 | +7.46% | 7,747 | 7,209 |
| GIULIA | +30.61% | 3,277 | 2,509 | +83.13% | 6,362 | 3,474 |
| S60 | -44.43% | 1,690 | 3,041 | -37.49% | 3,719 | 5,949 |
| S60 CC | -56.72% | 29 | 67 | +33.64% | 143 | 107 |
| V60 | -65.77% | 345 | 1,008 | -51.88% | 755 | 1,569 |
| V60 CC | +19.81% | 1,246 | 1,040 | +24.98% | 1,846 | 1,477 |
| TOTAL | -16.27% | 88,194 | 105,332 | -9.51% | 175,942 | 194,436 |
The ATS is coming to the end of the lifecycle, with Cadillac planning to discontinue the ATS Sedan after the 2018 model year. Though unconfirmed, we expect the ATS Coupe to not live on past the 2019 model year. Both models, along with the CTS Sedan, will be jointly replaced in 2019 with the 2020 Cadillac CT5 – a model that will slot between the ATS and CTS in terms of size and price.
About The Numbers
- All percent change figures compared to Cadillac ATS Q2 2017 sales, unless noted otherwise
- In the United States, there were 77 selling days in Q2 2018 and 77 selling days in Q2 2017
- In Canada, there were 77 selling days in Q2 2018 and 76 selling days in Q2 2017
- China sales figures represent retail deliveries and do not include fleet sales
- South Korea sales figures represent vehicle registrations rather than raw sales volume
Ralph L
I wonder if ATS sales were helped or hurt by the discontinuation announcement.
The segment decline is shocking, especially considering the overall improvement in the economy. Did Audi have a fire sale?
Alex Luft
Good points.
I think Cadillac’s confirmation to discontinue the ATS may have negatively impacted sales volume. I sure as heck wouldn’t buy one knowing that it will be end-of-lifed in a month or two. However, the overwhelming majority of potential car buyers (and potential ATS buyers) do not follow Cadillac as much as we do, and therefore are probably unaware of the plans to discontinue the ATS Sedan. So I don’t think the announcement had much of an impact.
The segment is indeed in decline, something I attribute to two specific factors:
1. The biggest and best-selling models, the BMW 3 and 4 Series, will soon be overhauled – and there is a lot of pent-up demand (customers waiting to buy the new model)
2. Crossovers, with some switching to a CUV based based on a vehicle in this segment (from a 3 series to an X3 or from a C-Class to a GLC-Class)
Audi had some very healthy incentives ($4,000) for current owners to trade up, and perhaps even more for non-owners.