Article Type

A New Cadillac Will Come To Market Every Six Months Starting In 2018

Cadillac has been and continues to be gearing up for a substantial product offensive, and we now know some of the details associated with the strategy.

“Starting with the launch of XT4, a new Cadillac will be brought to market every six months, a total of five car lines in the space of two years,” said Cadillac President Johan de Nysschen at the Geneva International Motor Show.

Cadillac Society Says

A total of five car lines over the course of 24 months sounds like a great plan. The question now is, what are they?

We already know that two of the five models in question are crossovers to flanks the XT5 — so the compact XT4 and a large CUV, likely to be called the XT6 or XT7. Two others are likely the CT# replacements for the ATS and CTS. That leaves one model, which we will will posit is either a new B-segment (subcompact) sedan to slot below the ATS replacement or a full-sized crossover riding on the CT6’s Omega platform. And let’s not forget the updated XTS, which we don’t believe is part of the five model count referenced by Mr. de Nysschen.

Alex Luft

Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

Share
Published by

Recent Posts

Cadillac Walks Back Its Plan To Go All-Electric 2030

Caddy says it's going to "listen to the customer" instead.

13 hours ago

U.S. Congress Demands Answers About Cadillac F1 Rejection

A bipartisan group teamed up to sign a letter to FOM.

16 hours ago

Check Out All 2024 Cadillac CT4-V Wheels

18- and 19-inch options on tap.

17 hours ago

Cadillac Inventory Increased Slightly In March 2024

But still less than the industry average.

1 day ago

Single-Motor Lyriq Plays Pretend As A Cadillac Lyriq-V: Photos

No, the V badge doesn't add horsepower... but nice try.

1 day ago