Cadillac reported 30,585 new vehicles deliveries globally in in February 2018. The results represent an increase of 42.5 percent year-over-year while marking the 21st consecutive month of global sales growth for the brand.
“February was a strong month for Cadillac, especially for our SUV portfolio where we saw continued growth with the Escalade despite new competition in the U.S. marketplace,” said Cadillac President Johan de Nysschen. “We expect this enthusiasm to grow with the addition of the first-ever 2019 Cadillac XT4 premium compact SUV, which will be revealed later this month.”
In the first two months of 2018, Cadillac sales increased 20.9 percent to 61,916 units globally.
Model-Specific Cadillac Sales – February 2018
Cadillac did not disclose sales on a per-model basis for February. The brand stopped providing model-specific sales reports at the end of 2016.
However, a press release from the luxury brand stated that sales of the Cadillac XT5 luxury crossover and Cadillac Escalade helped drive the impressive February sales increase.
Market-Specific Cadillac Sales – February 2018
Cadillac sales increased in the United States and China while decreasing in Canada:
- Cadillac sales in the United States increased 14 percent or 1,515 units to 12,338 units:
- Retail sales increased 6.8 percent or 650 units to 10,261 vehicles
- Fleet sales increased 71.4 percent or 865 units to 2,077 vehicles
- Notably, Escalade retail sales increased 9.3 percent, continuing its upward trend in gaining market share; additionally, sales of the XTS, CT6 and ATS all saw significant gains
- Cadillac sales in China increased 86.5 percent to 16,850 units
- Cadillac sales in Canada decreased 1.1 percent to 746 units:
- Retail sales decreased 6.1 percent to 629 vehicles
- Fleet sales totaled 117 vehicles
- Cadillac sales in all other regions (ROW, or Rest of World) decreased 23.1 percent to 649 units:
- ROW includes such markets as Mexico, Europe, Russia South Korea and the Middle East
- South Korea and Japan “saw strong gains” in February
- Sales in the Middle East, which Cadillac describes as an important and growing export market, faced hurdles due to the introduction of sales tax and ongoing economic headwinds, resulting in a decline of overall sales volumes but in an increase in market share
Cadillac Sales Results - February 2018 - Global
| Market | February 2018 / February 2017 | February 2018 | February 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| Total | +42.5% | 30,583 | 21,455 | +20.9% | 61,916 | 51,231 |
| United States | +14% | 12,338 | 10,823 | +5.3% | 22,233 | 21,121 |
| China | +86.5% | 16,850 | 9,034 | +37.1% | 37,072 | 27,045 |
| Canada | -1.1% | 746 | 754 | -6.4% | 1,321 | 1,411 |
| ROW | -23.1% | 649 | 844 | -22% | 1,290 | 1,654 |
February 2018 Average Transaction Prices (ATPs)
Cadillac’s average transaction prices in the United States continue to be the second-highest among major luxury automotive brands. Through February, the brand’s average U.S. transaction price remained around $54,000.
About The Figures
- All percent change figures compared to Cadillac February 2017 sales, except as noted
- In the United States, there were 24 selling days in February 2018 and 24 selling days in February 2017
- In Canada, there were 24 selling days in February 2018 and 24 selling days in February 2017
- Data is not adjusted for the difference in selling days
- China sales represent retail sales, rather than wholesales
- Europe sales, which are included in the R.O.W. results, are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs
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Greg Makarchuk
I presently have a CT6 Premium Luxury model. I am happy with this car. I don’t understand why Cadillac excluded us traditional buyers for a full size car. I think it’s terrible that they are raming down our throats SUV’s. They have forgotten those traditional buyers who want a larger,car. I have bought new Cadillac’s since 1990. I have been loyal to Cadillac. It’s a shame what they did to us. I’m keeping my CT6 for as long as I could. The CT5 does not do it for me. I don’t want to go foreign, I only buy American. I do not like the SUV’s.