Cadillac sales in the United States increased 25 percent to 46,525 units during the third quarter of 2025.
Individual model sales performance was as follows:
During the first nine months of the 2025 calendar year, U.S. Cadillac sales increased 19.4 percent to 132,629 units.
| MODEL | Q3 2025 / Q3 2024 | Q3 2025 | Q3 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| CT4 | +1.72% | 1,422 | 1,398 | -17.02% | 4,066 | 4,900 |
| CT5 | -3.10% | 4,000 | 4,128 | +10.71% | 12,168 | 10,991 |
| ESCALADE | +28.95% | 11,332 | 8,788 | +27.56% | 35,707 | 27,992 |
| ESCALADE IQ | * | 2,264 | * | * | 6,030 | 0 |
| LYRIQ | +1.18% | 7,309 | 7,224 | -18.17% | 16,626 | 20,318 |
| OPTIQ | * | 4,886 | * | * | 9,826 | 0 |
| VISTIQ | * | 3,924 | * | * | 5,669 | 0 |
| XT4 | -68.36% | 1,789 | 5,655 | -32.60% | 10,574 | 15,688 |
| XT5 | +1.62% | 5,771 | 5,679 | +3.67% | 18,498 | 17,844 |
| XT6 | -11.84% | 3,828 | 4,342 | +0.58% | 13,465 | 13,387 |
| CADILLAC TOTAL | +25.02% | 46,525 | 37,214 | +19.36% | 132,629 | 111,120 |
Cadillac sales saw strong growth during the third quarter of 2025, enabling the luxury marque to achieve its best quarterly and year-to-date result since 2013 in its home market. The performance was driven by a remarkable growth rate in Cadillac’s battery-electric models as well as the best-ever year-to-date performance of its V-Series models, which have completed five consecutive quarters of gains.
The growth was further driven by the best-selling (internal combustion) Cadillac Escalade, which saw sales rise nearly 30 percent to 11,332 units. This enabled it to continue as Cadillac’s best-selling model thanks to the 2025 model year refresh. Additionally, the Cadillac Lyriq, XT5, and CT4 each brought in incremental gains of two percent or less.
The all-new Cadillac Optiq and Cadillac Vistiq electric vehicles also performed well during the quarter – this time without hurting the performance of the Cadillac Lyriq, which achieved a 3.1 percent growth rate to remain Cadillac’s best-selling EV. Cadillac’s three new electric utility vehicles – the Optiq, Vistiq and Escalade IQ – cumulatively added over 11,000 units to the bottom line, practically matching the volume lost from the significantly less expensive lineup of combustion-powered crossovers. Finally, the Cadillac CT5 posted the smallest decline of 3.1 percent.
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