U.S. Cadillac Sales Jump 35 Percent In Fourth Quarter 2024

Cadillac sales in the United States increased 35 percent to 49,084 units during the fourth quarter of 2024.

Individual model sales performance was as follows:

Cadillac CT4 sales decreased 27.54 percent to 1,308 units
Cadillac CT5 sales decreased 7.77 percent to 3,870 units
Cadillac Escalade sales increased 95.68 percent to 13,009 units
Cadillac Escalade IQ sales totaled 670 units
Cadillac Lyriq sales increased 111.62 percent to 8,084 units
Cadillac XT4 sales increased 37.08 percent to 6,717 units
Cadillac XT5 sales increased 32.2 percent to 8,588 units
Cadillac XT6 sales increased 38 percent to 6,838 units

During the complete 2024 calendar year, U.S. Cadillac sales increased 8.8 percent to 160,204 units.

Sales Results - Q4 2024 - USA - Cadillac

MODEL	Q4 2024 / Q4 2023	Q4 2024	Q4 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
CT4	-27.54%	1,308	1,805	-32.11%	6,208	9,144
CT5	-7.77%	3,870	4,196	-20.07%	14,861	18,593
ESCALADE	+95.68%	13,009	6,648	+56.15%	41,001	26,257
ESCALADE ESV	-100.00%	0	3,558	-100.00%	0	15,432
ESCALADE IQ	*	670	*	*	670	0
LYRIQ	+111.62%	8,084	3,820	+210.27%	28,402	9,154
XT4	+37.08%	6,717	4,900	-1.33%	22,405	22,707
XT5	+32.20%	8,588	6,496	-1.40%	26,432	26,808
XT6	+38.00%	6,838	4,955	+5.78%	20,225	19,119
CADILLAC TOTAL	+34.93%	49,084	36,378	+8.82%	160,204	147,214

The Cadillac Society Take

After posting its first positive quarterly result of the 2024 calendar year in Q3, Cadillac sales continued in the green with a strong double-digit increase during Q4. The luxury marque finished 2024 very strong, with both its second consecutive quarterly increase and its best quarter since 2016. In fact, the cumulative total also represents the highest volume since 2016.

Cadillac’s strong Q4 momentum in the U.S. was supported by increases across the vast majority of models – with the exception of its two sedans. Surpassing 13K deliveries across both body configurations, the Cadillac Escalade was the marque’s best-seller, returning to growth after several quarters in the red. We posit that the uptick was the result of the refreshed 2025 model.

Additionally, the Cadillac XT5 managed a standout performance in the fourth quarter, posting a strong year-over-year increase that make it Cadillac’s second-best-selling model, following several quarters in third place. The internal combustion crossover was closely followed by the Cadillac Lyriq, the marque’s fastest-growing model with the highest increase rate. In fact, the Lyriq’s perforamnce in Q4 represents a new quarterly sales record for the model. Meanwhile, the all-new, fully-electric Cadillac Escalade IQ recorded its first 670 deliveries.