Cadillac Canada Sales Jump 22 Percent In Third Quarter 2024

Cadillac Canada sales increased 22 percent to 4,383 units during the third quarter of 2024.

Individual model sales performance was as follows:

Cadillac CT4 sales increased 6.59 percent to 97 units
Cadillac CT5 sales increased 1.35 percent to 226 units
Cadillac Escalade sales decreased 33.12 percent to 416 units
Cadillac Escalade ESV sales increased 2.46 percent to 250 units
Cadillac Lyriq sales increased 203.14 percent to 961 units
Cadillac XT4 sales increased 31.88 percent to 1,365 units
Cadillac XT5 sales decreased 0.84 percent to 707 units
Cadillac XT6 sales increased 4.34 percent to 361 units

During the first nine month of the 2024 calendar year, Cadillac Canada sales decreased 1.1 percent to 12,058 units.

Sales Results - Q3 2024 - Canada - Cadillac

MODEL	Q3 2024 / Q3 2023	Q3 2024	Q3 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
CT4	+6.59%	97	91	-33.61%	316	476
CT5	+1.35%	226	223	-18.52%	629	772
ESCALADE	-33.12%	416	622	-33.66%	1,374	2,071
ESCALADE ESV	+2.46%	250	244	+1.65%	739	727
LYRIQ	+203.14%	961	317	+344.40%	2,382	536
XT4	+31.88%	1,365	1,035	-2.21%	3,361	3,437
XT5	-0.84%	707	713	-27.10%	2,173	2,981
XT6	+4.34%	361	346	-9.14%	1,084	1,193
CADILLAC TOTAL	+22.06%	4,383	3,591	-1.11%	12,058	12,193

The Cadillac Society Take

After a full year of consecutive quarterly declines, Cadillac Canada sales posted a significant double-digit uptick in the third quarter of the year. The luxury marque ended its negative streak with a solid performance that added nearly 800 units on a year-over-year basis, representing the first increase the luxury marque has recorded in the country during the 2024 calendar year.

Reversing the pattern of the previous four quarters, most Cadillac models were in the green during the third quarter – with the full-size Cadillac Escalade and Cadillac XT5 being the only exceptions. In particular, the all-electric Cadillac Lyriq was the marque’s primary volume driver in Q3, registering a triple-digit jump to 644 units. This makes the zero-emission crossover Cadillac’s second best-selling model for the second consecutive quarter.

Meanwhile, the Cadillac XT4 also posted a significant increase, solidifying its position as the best-selling model in Cadillac’s Canadian portfolio. The compact crossover ended its negative streak in the Canadian market thanks to the arrival of the refreshed model, while also stabilizing its year-to-date performance. Also worth noting are the healthy increases in the sedan, as both the Cadillac CT4 and Cadillac CT5 were in green.